Introducing the Internet.org App

  Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services. With this app, people can browse a set of useful health,...

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How to Use Pinterest for Business

   One of the most feared social media platforms, but if your target market is there, there is a pretty good chance that you should be too! So how do you use Pinterest for your business? Here’s some ideas that can make Pinterest a valuable platform for you. 1. Direct traffic The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you...

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Pinterest and Google Plus: Two Peas in a Pod

Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic. What follows in today's column is a summary of the top lessons from the show. I'll include a couple of video clips to extract the show highlights so you can get most of the value without having...

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Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

Is Pinterest part of your social media marketing strategy?   Pinterest has 70 million active users worldwide.   The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.   And to show you how...

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7 Ways to Make Your Video Stand Out on Pinterest

Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos. Unlike that “1000 push-ups in 10 days” pin, these videos are actually being viewed. According to a study, video is the most engaging form of visual content on Pinterest, so it’s important that you use it to your business’s advantage. Here are seven genius...

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Measuring Your Social Media ROI

Posted on July 30th 2014 You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts?Is there a way to measure your social media ROI? You won’t know unless you set up tools to help you identify what works, what isn’t working too well, and areas for improvement. Social media ROI is subtler than in advertising. It takes longer to make an impact,...

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