Socially Stephanie: How to Market Your Mobile App

Dear Socially Stephanie:I'm currently working on an app. While the launch is still some time away, what should I be doing to prepare? I want to get as much excitement around the app as possible before the launch and then go hard once it launches to make sure I get a lot of downloads from the get-go. Do you have a strategy I could follow? I'm planning to introduce it on Google Play and iTunes.App-tastic in Apple Valley Dear App-tastic: Congratulations!...

Read More

Building a Brand? The Secret to Great Facebook Graphics

As we all know, images when shared on social media hold so much power and when done right, it can really help your business grow its online exposure. More than 60% of social media is made up of pictures and this is because people are seeing how powerful a great graphic can be. When it comes to Facebook graphics, here are a few secrets to help you get the best performance out of your images. 1. Brand Assets By brand assets I mean logo’s or product...

Read More

Ethan McCarty is Moving to Bloomberg as Global Head of Internal Communications

It was a great pleasure last year to interview Ethan McCarty, who, along with Susan Emerick, did so much for listening (the IBM Design Labs) and employee advocacy in IBM Global Marketing. McCarty is moving to Bloomberg, where without doubt he will make his mark.   Here's the letter he wrote yesterday morning to his friends; I'm publishing it with his permission: After thirteen challenging, rewarding, meaningful years, today is my last...

Read More

SEO for Dummies: Learn SEO in 10 Simple Steps

If you are anything like most people, SEO can seem like the unwanted elephant in the room. You know your business needs to deal with it, but you don’t want to be the one responsible for this task. When most people think SEO, they assume difficult, complex, and time consuming, but it doesn’t have to be any of those things. In fact, you can learn SEO in 10 simple steps. All you need to do is lean in, listen, and apply the information you are given....

Read More

Top 5 Ingredients For A Successful Instagram Campaign!

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences. There are a few possible reasons that attributed to this: The disabling of URL on Instagram user’s post heavily crippled its ability to drive direct traffic from Instagram. There isn’t an advertising option that’s similar to Facebook for brands to promote a...

Read More

Are Your Social Media Landing Pages Ready for Prime Time?

For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all-time high and shows no signs of slowing down. Consumers have come to expect their customer experience to extend to their favorite social channels and if you’re not there to meet them, your competitors will be happy to step up to the plate. Excellent content is vital to a strong social presence so don’t overlook Twitter and Facebook landing pages in the rush...

Read More