Introducing the Internet.org App

  Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services. With this app, people can browse a set of useful health,...

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How to Use Pinterest for Business

   One of the most feared social media platforms, but if your target market is there, there is a pretty good chance that you should be too! So how do you use Pinterest for your business? Here’s some ideas that can make Pinterest a valuable platform for you. 1. Direct traffic The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you...

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Pinterest and Google Plus: Two Peas in a Pod

Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic. What follows in today's column is a summary of the top lessons from the show. I'll include a couple of video clips to extract the show highlights so you can get most of the value without having...

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Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

Is Pinterest part of your social media marketing strategy?   Pinterest has 70 million active users worldwide.   The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.   And to show you how...

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7 Ways to Make Your Video Stand Out on Pinterest

Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos. Unlike that “1000 push-ups in 10 days” pin, these videos are actually being viewed. According to a study, video is the most engaging form of visual content on Pinterest, so it’s important that you use it to your business’s advantage. Here are seven genius...

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Measuring Your Social Media ROI

Posted on July 30th 2014 You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts?Is there a way to measure your social media ROI? You won’t know unless you set up tools to help you identify what works, what isn’t working too well, and areas for improvement. Social media ROI is subtler than in advertising. It takes longer to make an impact,...

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Socially Stephanie: How to Market Your Mobile App

Dear Socially Stephanie:I'm currently working on an app. While the launch is still some time away, what should I be doing to prepare? I want to get as much excitement around the app as possible before the launch and then go hard once it launches to make sure I get a lot of downloads from the get-go. Do you have a strategy I could follow? I'm planning to introduce it on Google Play and iTunes.App-tastic in Apple Valley Dear App-tastic: Congratulations!...

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Building a Brand? The Secret to Great Facebook Graphics

As we all know, images when shared on social media hold so much power and when done right, it can really help your business grow its online exposure. More than 60% of social media is made up of pictures and this is because people are seeing how powerful a great graphic can be. When it comes to Facebook graphics, here are a few secrets to help you get the best performance out of your images. 1. Brand Assets By brand assets I mean logo’s or product...

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Ethan McCarty is Moving to Bloomberg as Global Head of Internal Communications

It was a great pleasure last year to interview Ethan McCarty, who, along with Susan Emerick, did so much for listening (the IBM Design Labs) and employee advocacy in IBM Global Marketing. McCarty is moving to Bloomberg, where without doubt he will make his mark.   Here's the letter he wrote yesterday morning to his friends; I'm publishing it with his permission: After thirteen challenging, rewarding, meaningful years, today is my last...

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SEO for Dummies: Learn SEO in 10 Simple Steps

If you are anything like most people, SEO can seem like the unwanted elephant in the room. You know your business needs to deal with it, but you don’t want to be the one responsible for this task. When most people think SEO, they assume difficult, complex, and time consuming, but it doesn’t have to be any of those things. In fact, you can learn SEO in 10 simple steps. All you need to do is lean in, listen, and apply the information you are given....

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Top 5 Ingredients For A Successful Instagram Campaign!

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences. There are a few possible reasons that attributed to this: The disabling of URL on Instagram user’s post heavily crippled its ability to drive direct traffic from Instagram. There isn’t an advertising option that’s similar to Facebook for brands to promote a...

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Are Your Social Media Landing Pages Ready for Prime Time?

For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all-time high and shows no signs of slowing down. Consumers have come to expect their customer experience to extend to their favorite social channels and if you’re not there to meet them, your competitors will be happy to step up to the plate. Excellent content is vital to a strong social presence so don’t overlook Twitter and Facebook landing pages in the rush...

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