tag:blogger.com,1999:blog-9576010708243011972024-03-19T11:37:12.988-07:00What's updateThe world's best thinkers on social mediaUnknownnoreply@blogger.comBlogger93125tag:blogger.com,1999:blog-957601070824301197.post-67461765539250839622023-03-01T05:34:00.001-08:002023-03-01T05:34:35.794-08:00Amazon joins Vishal's Better.com to let employees use stock to buy homes<p dir="ltr" style="text-align: justify;"> Amazon<span style="background-color: white; font-family: "open sans", Arial; font-size: 17px;"> </span><span style="background-color: white; font-family: "open sans", Arial; font-size: 17px;">has signed a deal with embattled online mortgage lender Better.com run by controversial Indian-origin CEO Vishal Garg to allow</span><span style="background-color: white; font-family: "open sans", Arial; font-size: 17px;"> </span>employees<span style="background-color: white; font-family: "open sans", Arial; font-size: 17px;"> </span><span style="background-color: white; font-family: "open sans", Arial; font-size: 17px;">to use their shares in the company toward a mortgage down payment.</span></p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">Better.com launched 'Equity Unlocker' that allows Amazon employees to use their vested equity as collateral for a down payment for buying homes.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">According to Garg's company, Amazon employees can finance their homes without actually selling their shares.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;"><br /></p><p dir="ltr" style="background-color: white; box-sizing: border-box; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left;"></p><div class="separator" style="clear: both; font-family: "open sans", Arial; font-size: 17px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgw5Rx9NXbvqhZ4CNjOv2V8bRTnv-3LZNidi9Q2tJeSBlAWkVG7bplHoveyCzjs54LoPqPRFhxwZj-AOgm1PvwCINA9oCwhLWCOm0Bktuv5h_GnhWW03oYFaZ2XHCEeRkcd9IDfabmC185V8-QQwO3EPOaULijm-t_gEkuk3geJJn7N2tYeEKYoEZsp" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="479" data-original-width="640" height="313" src="https://blogger.googleusercontent.com/img/a/AVvXsEgw5Rx9NXbvqhZ4CNjOv2V8bRTnv-3LZNidi9Q2tJeSBlAWkVG7bplHoveyCzjs54LoPqPRFhxwZj-AOgm1PvwCINA9oCwhLWCOm0Bktuv5h_GnhWW03oYFaZ2XHCEeRkcd9IDfabmC185V8-QQwO3EPOaULijm-t_gEkuk3geJJn7N2tYeEKYoEZsp=w417-h313" width="417" /></a></div><div style="text-align: justify;"><span style="font-family: "open sans", Arial; font-size: 17px;"><br /></span></div><div style="text-align: justify;"><br /></div><p></p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">Amazon workers in Florida, New York and Washington can currently use aEquity Unlocker' to secure a home loan without selling their Amazon stock.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">"Even though equity is a valuable asset, it is considered ineligible by most banks and financial institutions when calculating the necessary down payment on a home," said Garg.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">To protect itself from a continued slide in Amazon's stock price, Better.com will charge a higher rate on the mortgages of employees pledging stock "between 0.25 and 2.5 percentage points above the market rate, depending on how the down payment is structured," according to reports.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">An Amazon spokesperson told TechCrunch that the company is "always looking for opportunities" to enhance its benefit offerings "and better support employees' mental, physical, and financial wellness."</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">In December 2021, Garg laid off nearly 900 employees over a Zoom call that created a furore.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">In total, he laid off more than 4,000 employees in the US and India.</p><p dir="ltr" style="background-color: white; box-sizing: border-box; font-family: "open sans", Arial; font-size: 17px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;">According to the company, the uncertain mortgage market conditions created an exceedingly challenging operating environment for many companies in the industry.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-52693932882808567832020-06-30T08:28:00.005-07:002020-06-30T13:34:49.666-07:00Skechers and Amazon Just Launched an Exclusive Slip-On Sneaker<span style="background-color: white; box-sizing: border-box; text-align: start;"><div class="separator" style="clear: both; direction: ltr; font-size: 18px; font-weight: 700; text-align: center;"><span><a name='more'></a></span><span><br /></span><p style="box-sizing: border-box; direction: ltr; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;"><em style="box-sizing: border-box;">Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.</em></p><div></div><div style="margin-left: 1em; margin-right: 1em; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZHrUmlrdVdB2ZD9v7XyL4qqmvEMa1zwQjFMQ3oF8cvTAFz0j1TVUxk7pDaGBxL5VObSULvgFFSC4kw9oRyzERKOYEF91yJCehMqI1YP6r8rWlS8EJufSo0dVk3yEa-QmOpHmpbg-ihY/s1000/skechers-concept-3-alexxi-slip-on.jpg" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZHrUmlrdVdB2ZD9v7XyL4qqmvEMa1zwQjFMQ3oF8cvTAFz0j1TVUxk7pDaGBxL5VObSULvgFFSC4kw9oRyzERKOYEF91yJCehMqI1YP6r8rWlS8EJufSo0dVk3yEa-QmOpHmpbg-ihY/s1000/skechers-concept-3-alexxi-slip-on.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="563" data-original-width="1000" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZHrUmlrdVdB2ZD9v7XyL4qqmvEMa1zwQjFMQ3oF8cvTAFz0j1TVUxk7pDaGBxL5VObSULvgFFSC4kw9oRyzERKOYEF91yJCehMqI1YP6r8rWlS8EJufSo0dVk3yEa-QmOpHmpbg-ihY/w640-h360/skechers-concept-3-alexxi-slip-on.jpg" width="640" /></a></div></div><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;"><br /></p><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;">You may have woken up today and thought nothing much of it. Just another day, right? Maybe you would make a cup of coffee, go for a walk outside, do some laundry or take an extra nap in the afternoon. Maybe you would even do a little <a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">online shopping</a>, hence you shopping with <em style="box-sizing: border-box;">Us</em> right now. We’re so happy you’re here though — because we’re about to make your day a whole lot brighter!</p><div class="yieldmo advertisement" id="yieldmo" style="box-sizing: border-box; font-size: 18px; font-weight: 700; height: auto; text-align: center;"></div><aside class="inset-related-content" style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 700; margin: 1.9em 0px; text-align: left;"><a data-track-action="Tap Interstitial Link" data-track-category="Article Page" data-track-label="https://www.usmagazine.com/shop-with-us/news/pride-2020-lgbtq-rainbow-colorful-shoes-footwear-sandals-sneakers/" href="https://www.usmagazine.com/shop-with-us/news/pride-2020-lgbtq-rainbow-colorful-shoes-footwear-sandals-sneakers/" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; font-weight: 300; line-height: 1.77778; text-decoration-line: none;" target="">Shop With Us: 5 Seriously Cute Rainbow Shoes to Rock During Pride Month and Beyond </a></aside><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;">Skechers and Amazon just launched a new collaboration called <a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">Concept 3</a>, featuring exclusive shoe styles that are all about comfort, style and durability. They have shoes for women, men and girls, and everything is under $50, with some even under $40. Now that’s what we like to see. Make sure to check them all out! But first, we wanted to highlight one of our favorite finds: <a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">this slip-on sneaker</a>!</p><figure class="wp-caption Array" style="box-sizing: border-box; font-size: 18px; font-weight: 700; margin: 0px 0px 1.4em; width: 580px;"><font color="#ec2b8c"><span style="border-color: initial; border-image: initial; border-style: initial; height: auto; width: auto;"><a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank"><img alt="Concept 3 by Skechers Women’s Alexxi Fashion Slip-On Sneaker" class="alignnone wp-image-1814046 size-full" height="900" sizes="100vw" src="https://www.usmagazine.com/wp-content/uploads/2020/06/skechers-concept-3-alexxi-slip-on-grey.jpg" srcset="https://www.usmagazine.com/wp-content/uploads/2020/06/skechers-concept-3-alexxi-slip-on-grey.jpg?w=660 1x, https://www.usmagazine.com/wp-content/uploads/2020/06/skechers-concept-3-alexxi-slip-on-grey.jpg?w=1320 2x" style="border: 0px; box-sizing: border-box; direction: ltr; display: block; height: auto; max-width: 100%; text-align: left; vertical-align: top; width: auto;" width="900" /></a></span></font></figure><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;">These slip-on sneakers are the sporty statement you were waiting for. Perfect for both HIIT workouts and casual summery looks, their versatility is impressive. They aced their first impression with <em style="box-sizing: border-box;">Us</em>, but as we got to know them better, we only loved them even more!</p><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;"><a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">This Alexxi sneaker </a>has a stretchy, soft mesh upper, along with a stretch fabric collar so it’s easy to slip on and off. This upper is breathable and smooth, and make sure to look closely so you don’t miss the tonal polka dot underlay. Too cute, and the intricate details have only just begun. Take note of the metallic detailing at the heel, pull tabs, logos and even on the laces!</p><figure class="wp-caption Array" style="box-sizing: border-box; font-size: 18px; font-weight: 700; margin: 0px 0px 1.4em; width: 580px;"><a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank"><img alt="Concept 3 by Skechers Women’s Alexxi Fashion Slip-On Sneaker" class="alignnone wp-image-1814048 size-full" height="900" sizes="100vw" src="https://www.usmagazine.com/wp-content/uploads/2020/06/skechers-concept-3-alexxi-slip-on-mauve.jpg" srcset="https://www.usmagazine.com/wp-content/uploads/2020/06/skechers-concept-3-alexxi-slip-on-mauve.jpg?w=660 1x, https://www.usmagazine.com/wp-content/uploads/2020/06/skechers-concept-3-alexxi-slip-on-mauve.jpg?w=1320 2x" style="border: 0px; box-sizing: border-box; direction: ltr; display: block; height: auto; max-width: 100%; text-align: left; vertical-align: top; width: auto;" width="900" /></a></figure><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;">These laces, by the way, are not your traditional laces. These are <a href="https://amzn.to/3hmhKCz" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">slip-on shoes</a>, remember? You actually have a bungee-laced front panel here to provide more comfort than a regular sneaker while still getting you that athletic look. You’ll find even more comfort on the inside of this shoe thanks to the memory foam insole — with arch support!</p><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;">Rounding out the details of this shoe are the shock-absorbing, lightweight midsole and the flexible rubber traction outsole beneath that. This sneaker will even provide you with a one-inch boost, as you’ll notice the slight rise at the heel. Seriously — is there anything this sneaker can’t do? Find out for yourself and order one of the four available colors today!</p><div style="direction: ltr; text-align: left;"><span style="font-size: 18px;"><b><br /></b></span></div><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;"><span style="box-sizing: border-box; font-weight: 700;">Not your style? Check out more from Concept 3 by Skechers <a href="https://amzn.to/3hsTxL9" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">here</a> and shop all of Amazon’s Daily Deals <a href="https://amzn.to/2zqfYzc" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">here</a>! </span><span style="box-sizing: border-box; font-weight: 700;">Shop the entire Amazon Big Style Sale <a href="https://amzn.to/3hYgar4" rel="noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;" target="_blank">here</a>!</span></p><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;"><span style="box-sizing: border-box; font-weight: 700;"><i style="box-sizing: border-box;">Check out more of our picks and deals </i></span><a href="https://www.usmagazine.com/shop-with-us/" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;"><span style="box-sizing: border-box; font-weight: 700;"><i style="box-sizing: border-box;">here</i></span></a><span style="box-sizing: border-box; font-weight: 700;"><i style="box-sizing: border-box;">!</i></span></p><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em; text-align: left;"><i style="box-sizing: border-box;">This post is brought to you by </i><a href="https://www.usmagazine.com/shop-with-us/" style="background-color: transparent; box-sizing: border-box; color: #ec2b8c; text-decoration-line: none;"><i style="box-sizing: border-box;">Us Weekly’s Shop With Us team</i></a><i style="box-sizing: border-box;">. The Shop With Us team aims to highlight products and services our readers might find interesting and useful. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.</i></p><p style="box-sizing: border-box; direction: ltr; font-size: 18px; font-weight: 300; line-height: 1.77778; margin: 0px 0px 1.16667em;"></p><div style="text-align: left;"><i style="box-sizing: border-box;">The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from advertising sales team. </i></div><i style="box-sizing: border-box;"><div style="text-align: left;"><i style="box-sizing: border-box;">Happy shopping!</i></div></i><p></p><div style="direction: ltr; font-size: 18px; font-weight: 700; text-align: left;"><i style="box-sizing: border-box;"><a href="https://www.usmagazine.com/shop-with-us/news/skechers-amazon-concept-3-new-exclusive-slip-on-sneaker/">https://www.usmagazine.com/shop-with-us/news/skechers-amazon-concept-3-new-exclusive-slip-on-sneaker/</a></i></div><div class="ad-slot advertisement inline" id="inline-box2" style="box-sizing: border-box; font-size: 18px; font-weight: 700; height: auto; min-width: 300px; position: relative; text-align: center; z-index: 0;"></div><div class="youtube-cta" style="box-sizing: border-box; font-size: 18px; font-weight: 700; margin: 2.5em 0px;"><p style="box-sizing: border-box; font-weight: 300; line-height: 1.5em; margin: 0px 0px 1.16667em;"><span style="box-sizing: border-box; font-weight: 700;"><em style="box-sizing: border-box;"></em></span></p><div class="bccomplexobject bcComplexObject1586197640372 bcComplexObject1593530578834" style="box-sizing: border-box;"><div class="bcpDefaultWidth" data-bc-external="true" data-bc-id="1593530578834" style="box-sizing: border-box;"><div style="box-sizing: border-box;"><em style="box-sizing: border-box;"></em></div></div></div></div></span>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-957601070824301197.post-79736865078292974462018-04-12T12:53:00.004-07:002018-04-12T12:53:26.513-07:00The Rise of the Story Format [Infographic] <div dir="rtl" style="text-align: right;" trbidi="on">
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> For all the heat Snapchat gets today for not providing a
strong business model, where would social media be today without the great mind
of Evan Spiegel? Do you even remember what your social platforms looked like
pre-Stories?</span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Back in October of 2013, Snapchat introduced a new format of
sharing our lives with the world — Snapchat Stories. No longer was a
snap a singular fleeting moment. Stories gave users the ability to share their
snaps in a narrative format that friends could view as many times for up
to 24 hours. We are all familiar with the concept today, but this was a monumental
date in social media history. With this real-time documentary format, social
media users became more raw, real and relatable - <u><span style="color: blue;">a
huge plus for brands</span></u>. </span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A few years later, the other social networks caught on and
adopted the Stories format. The infographic below displays the
timeline of Stories being implemented on each platform as well as data gathered
by <u><span style="color: blue;">Fastory</span></u> in 2017.</span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Keep in mind a few of the user stats have changed over the
past year. We have seen <a href="https://www.socialmediatoday.com/news/instagram-reaches-800-million-users-2-million-advertisers/506199/"><span style="color: blue;">Instagram</span></a><u><span style="color: blue;"> far surpass
Snapchat</span></u> in users. Of course, that doesn't mean Instagram is better
than Snapchat; there are <u><span style="color: blue;">major benefits to using
Stories</span></u> on either platform depending on your business goals. </span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">See the infographic below as a visual guide to the rise
of the Story format on social media.</span></div>
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<img alt="The Rise of the Story Format [Infographic]" data-imagemodel="-1" src="https://www.socialmediatoday.com/user_media/diveimage/infographic_story_HD_2.png" /></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-55395779689481439472018-04-12T12:50:00.001-07:002018-04-12T12:50:29.789-07:00Study: 45% plan to use Facebook less amid Cambridge Analytica scandal <div dir="rtl" style="text-align: right;" trbidi="on">
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<br />
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: left; unicode-bidi: embed;">
<br /></div>
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: left; unicode-bidi: embed;">
<br /></div>
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: left; unicode-bidi: embed;">
<b><span style="font-family: "Times New Roman",serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Dive Brief:</span></b></div>
<ul type="disc">
<li class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: left; unicode-bidi: embed;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Just 8% of internet users plan
to stop using Facebook following the news of Cambridge Analytica’s abuse
of personal data collected from the platform, according to a survey by
securities firm Raymond James, <u><span style="color: blue;">MediaPost
reports</span></u>. </span></li>
<li class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: left; unicode-bidi: embed;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Additionally, 19% said they
would use Facebook “significantly less,” and 26% said they would use the
platform “somewhat less” because of the controversy. When asked about
their level of concern over Cambridge Analytica’s breach of Facebook data,
43% said they were “very concerned,” and 31% said they were “somewhat
concerned.”</span></li>
<li class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: left; unicode-bidi: embed;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In separate news, <u><span style="color: blue;">Playboy announced it is leaving Facebook</span></u> and
Mozilla released an add-on for its Firebox browser called Facebook
Container that isolates a users’ Facebook identity from other web
activity, a <u><span style="color: blue;">post on The Mozilla Blog</span></u>
announced. Users will be able to use Facebook normally, and Facebook can
still send ads to users, but the new tool will make it more difficult for
Facebook to use a user’s activity collected from the platform to send ads
and targeted messages. However, the post says Facebook Container would not
have prevented the collection of the type of data in the Cambridge
Analytica incident. </span></li>
</ul>
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: left; unicode-bidi: embed;">
<b><span style="font-family: "Times New Roman",serif; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Dive Insight:</span></b></div>
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left; unicode-bidi: embed;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Despite the trending #DeleteFacebook hashtag as well as a
growing list of celebrities and companies deleting their profiles following the
Cambridge Analytical scandal, the Raymond James survey shows that only a small
portion of general Facebook users are leaving the platform. However, if people
spend less time on Facebook — as the survey suggests 45% plan to do
— there will be fewer opportunities for brands to get in front of an
audience. Any impact might be short lived, though, once the data use issue
fades from the news as Facebook and social media have become embedded in
people’s daily lives, where they rely on the platforms to interact with
friends, get news, share information and participate in civic and political
activities, according to a <u><span style="color: blue;">Pew Research Center
report</span></u>.</span></div>
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left; unicode-bidi: embed;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In a sign that controversy continues to plague Facebook, <u><span style="color: blue;">CEO Mark Zuckerberg will reportedly make his first public
testimony before U.S. lawmakers</span></u> to address its use of people's data
but the executive has rejected calls to appear before a U.K. Parliament
Committee to answer questions about the Cambridge Analytica data breach
and will instead likely send chief technology officer Mike Schroepfer or chief
product officer Chris Cox, per a <u><span style="color: blue;">Venture Beat
report</span></u>. The U.S. Federal Trade Commission has also confirmed reports
that it is investigating the social media network over privacy concerns,
according to Venture Beat. </span></div>
<div class="MsoNormal" dir="LTR" style="direction: ltr; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left; unicode-bidi: embed;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">So far, there hasn't been a rash of big brands defecting the
platform over the issue, likely in recognition of the fact that its reach is so
big. <u><span style="color: blue;">Mozilla</span></u> was one of the first
major companies to pull ads from Facebook following the Cambridge Analytica
incident — the list also includes Sonos — saying that the platform
needed to do more to strengthen its default privacy settings for third-party
apps. In announcing its new Facebook Container add-on, Mozilla said the tool is
based on technology that the company had been developing but that the
introduction was accelerated recently in response to a “growing demand for
tools that help manage privacy and security.”</span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-74282667197424883102018-04-12T12:48:00.002-07:002018-04-12T12:48:28.639-07:00The Brand Value of Influencer Marketing in 2018 [Infographic] <div dir="rtl" style="text-align: right;" trbidi="on">
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<div dir="LTR" style="text-align: left;">
Due to the impact and widespread adoption of influencer marketing,
Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put
together a comprehensive infographic outlining the current and future
trends in influencer marketing. </div>
<div dir="LTR" style="text-align: left;">
In a recent article, Irfan Ahmad pointed out an powerful statistic
showing the value marketers see in influencer marketing today:</div>
<div dir="LTR" style="text-align: left;">
<br /></div>
<div class="pq-quote" dir="LTR" style="text-align: left;">
<b>94% of marketers who use influencer marketing find it
an effective practice, and influencer marketing can generate up to 11x the ROI
of traditional advertising.</b></div>
<b>
</b><div class="pq-speaker" dir="LTR" style="text-align: left;">
<b>Irfan Ahmad</b></div>
<div class="pq-speaker" dir="LTR" style="text-align: left;">
<br /></div>
<div dir="LTR" style="text-align: left;">
Jessica and Elizabeth shared some stats to highlight the increasing
value of influencers: "With 39% of marketers planning to increase their
influencer marketing budget in 2018, and 19% planning to spend over $100,000
per program, the growing importance of this industry is apparent."</div>
<div dir="LTR" style="text-align: left;">
Use the infographic below as a guide to better understand how
marketers are using influencers to grow their business in 2018. This
infographic touches on the industry’s growth over the next few years, ROI due
to marketing campaigns, the differences between micro and macro influencers,
and the social media platforms influencer's plan on utilizing most this year.</div>
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<br />
<div align="center">
<img alt="The Brand Value of Influencer Marketing in 2018" data-imagemodel="-1" src="https://www.socialmediatoday.com/user_media/diveimage/Influencer-Infographic-SJC-1-pdf.jpg" /></div>
<div style="text-align: left;">
</div>
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<br /></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-35892208434640667822014-07-31T07:06:00.000-07:002014-07-31T07:06:17.146-07:00Introducing the Internet.org App<div dir="rtl" style="text-align: right;" trbidi="on">
<div style="text-align: left;">
<em></em> </div>
<div style="text-align: left;">
Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services.</div>
<div style="text-align: left;">
<a href="http://fbnewsroomus.files.wordpress.com/2014/07/internet-org-app11.jpg?w=426&h=636" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Internet.org App" border="0" class="aligncenter wp-image-3340" height="400" src="http://fbnewsroomus.files.wordpress.com/2014/07/internet-org-app11.jpg?w=426&h=636" width="267" /></a>With this app, people can browse a set of useful health, employment and local information services without data charges. By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise.</div>
<div style="text-align: left;">
The Internet.org app will be available first to Airtel subscribers in Zambia and we’ll continue to improve the experience and roll it out to other parts of the world.</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Through the Internet.org app, Airtel customers in Zambia will have basic access to:</div>
<ul>
<li><div style="text-align: left;">
<a href="http://m.accuweather.com/en/zm/zambia-weather?phone=f&partner=internetorg">AccuWeather</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://africa.airtel.com/wps/wcm/connect/AfricaRevamp/Zambia/home">Airtel </a></div>
</li>
<li><div style="text-align: left;">
<a href="http://ezelibrary.bongohive.co.zm/">eZeLibrary </a></div>
</li>
<li><div style="text-align: left;">
<a href="http://m.facebook.com/">Facebook</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://www.factsforlifeglobal.org/">Facts for Life</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://www.google.co.zm/">Google Search</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://gozambiajobs.com/jobs">Go Zambia Jobs</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://m.kokoliko.net/">Kokoliko</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://zambia.mama.unicore.io/">MAMA (Mobile Alliance for Maternal Action)</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://m.facebook.com/messages">Messenger</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://en.m.wikipedia.org/wiki/Main_Page">Wikipedia </a></div>
</li>
<li><div style="text-align: left;">
<a href="http://www.zamrize.org/wrapp/">WRAPP (Women’s Rights App)</a></div>
</li>
<li><div style="text-align: left;">
<a href="http://www.unicef.org/zambia/health_nutrition_12205.html">Zambia uReport </a></div>
</li>
</ul>
<div style="text-align: left;">
Airtel customers in Zambia can access these services in the Internet.org Android app, at <a href="http://www.internet.org/">www.internet.org</a>, or within the Facebook for Android app.</div>
<div style="text-align: left;">
<div class="fb-vimeo" style="height: 0px; padding-bottom: 56.2%; position: relative;">
<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/102165264" style="height: 100%; left: 0px; position: absolute; top: 0px; width: 100%;" webkitallowfullscreen="" width="500"></iframe></div>
</div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<!--end:.post-content--> <!--end:.card-padding--> </div>
<div class="entry-downloads" style="text-align: left;">
<span class="entry-meta-label">Downloads:</span><ul class="download-list">
<li><a href="https://fbnewsroomus.files.wordpress.com/2014/07/fbs-broll-media-v1-mp4.zip" target="_blank"><i></i> B-Roll</a></li>
<li><a href="http://fbnewsroomus.files.wordpress.com/2014/07/internetapp.jpg" target="_blank"><i></i> Screenshot </a></li>
</ul>
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-88736365327360524182014-07-30T19:03:00.002-07:002014-07-30T19:03:34.767-07:00How to Use Pinterest for Business<div dir="rtl" style="text-align: right;" trbidi="on">
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One of the most feared social media platforms, but if your target market is there, there is a pretty good chance that you should be too! So how do you use Pinterest for your business? Here’s some ideas that can make Pinterest a valuable platform for you.</div>
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/how-to-use-pinterest-for-business.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="How to Use Pinterest for Business" border="0" height="217" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/how-to-use-pinterest-for-business.png" width="370" /></a></div>
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<strong style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">1. Direct traffic</strong></div>
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The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you can include a link. This link will direct users to your site as soon as they maximize the photo and click it for more information. Include a call to action in the description of your photo that will entice your target to continue on a click-through.</div>
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<strong style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2. Set-up boards</strong></div>
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When you start your Pinterest account you should create a few boards that you can re-pin and pin your posts to. Try and think outside the box, and create value so your target will want to follow the entire board! For example: DavidsTea has a board of recipes you can make with their tea. They re-pin from other users who create their own recipes, and also add their own.</div>
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It’s important to not skip this step! You don’t want to just be re-pinning and pinning to unrelated boards and not organizing your pins.</div>
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<strong style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">3. Timing</strong></div>
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Timing is everything with Pinterest. It’s important to not just sign-on to your account, pin and re-pin a million posts at once, and then not log-on for awhile. This will first off annoy the people who were following you, and second off is it ever a good idea to only check a social platform once and awhile? No! Treat Pinterest like you would anything else.</div>
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<strong style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">4. Integrate</strong></div>
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Add a “pin-it” button on your website so users can easily pin your content right on their own Pinterest. This doesn’t always appeal with all brands and organizations, but especially ones with products, or great visuals that your users will want to share!</div>
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<strong style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">5. Descriptions</strong></div>
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Many people get caught up with how beautiful or awesome a photo is on Pinterest that they forget about the description. Include your keywords, and make them enticing! You want people to click through to the linked page, and you want people to get context to what they are looking at, even if you may think it’s obvious.</div>
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Pinterest is a platform that many find foreign, but in fact it can be a valuable tool, and if used the right way there is huge potential for creativity.</div>
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<em style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border-image: none; border: 0px currentColor; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What are some ways you use Pinterest for your business, or what are some great examples of businesses using Pinterest? Let me know in the comments!</strong></em></div>
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Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-957601070824301197.post-27173404956925614972014-07-30T19:01:00.004-07:002014-07-30T19:01:48.425-07:00Pinterest and Google Plus: Two Peas in a Pod<div dir="rtl" style="text-align: right;" trbidi="on">
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Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic.</h2>
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<span style="line-height: 1.53em;">What follows in today's column is a summary of the top lessons from the show. I'll include a couple of video clips to extract the show highlights so you can get most of the value without having to watch the whole show!</span><br />
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Strengths of Google Plus</h3>
Firstly, don't believe the articles that come out from time to time saying that Google Plus is dead, or that Google is abandoning it. It's a live and vibrant network with lots of great discussions going on, and Google is actively releasing new features all the time.<br />
Two of Google's recent major releases include: +Post ads which was released April 16, Google Plus Stories, which was released May 20, and Google My Business, which was released June 11. These are major new features that clearly indicate Google's ongoing commitment to the platform.<br />
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Google Plus has some significant advantages over other platforms as well. Here are some of the most important ones:<br />
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<li><strong>The Platform Encourages Long Form Content</strong>: On Google Plus, it's quite natural to write lengthy posts. It's also pretty common to get long form comments back as well. The result is that the discussion threads can get very involved and result in a lot of fantastic give and take between the participants. If you want an in-depth dialog, Google Plus may just be the best place to get it.</li>
<li><strong>Robust Formatting of Posts</strong>: Part of the way that long form content is supported is through more robust post formatting features. This includes the ability to use bold, italics, underline, strikethrough, and emoticons. These features are available to commenters as well, not just in the original post.</li>
<li><strong>Easier to Make New Connections</strong>: Google Plus is more open, in that you can directly message people you are not currently connected with. This gives you more avenues to build relationships without having to rely solely on commenting on someone's stuff, and hoping they decide to connect with you.</li>
<li><strong>Impact on Personalized Search</strong>: People who follow you will see your content higher in the search results. In addition, if they follow someone else, and that person +1s or shares your content on G+, they will also see it rank higher when they search on relevant terms - often 10 positions higher or more. Properly leveraged, this can have a significant positive SEO impact for your business.</li>
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Google Plus is also a great visual social network, with features like full-column-width and multi-column post images, large link images, Auto Awesomized photos and videos, and the new Stories feature that automatically turns your travel or event photos and videos into an interactive album. These visual features are where it intersects with Pinterest!<br />
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Strengths of Pinterest</h3>
One of the advantages of Pinterest over Google Plus is that on Pinterest, you can save all your most awesome stuff and then find it again easily. People have come up with "hacks" to save favorite posts on Google Plus, but it is not as easy to do, nor is it easy to find them again. On Pinterest, you can have numerous topical boards, and finding an older piece of content you want to share is as easy as visually scanning the right board.<br />
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Pinterest pins also seem to have a longer "shelf life" than content on most other social networks. Peg and Rebekah have observed that some pins of theirs that got thousands of repins a long time ago are still getting hundreds of repins today. Pinterest seems to bring content that has received a lot of pins back to the top of peoples' streams again and again.<br />
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Getting Started with Pinterest</h3>
At about 50 minutes into the show, Peg and Rebekah rattled off nine quick tips for getting a Pinterest campaign going fast. Here is a short video that shows the highlights of that discussion:<br />
<iframe frameborder="0" height="315" src="http://www.youtube.com/embed/7zAykzVAOnQ" width="560"></iframe><br />
Here is a short summary of their main points:<br />
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<li>Create 10 boards.</li>
<li>Pin five things to each board.</li>
<li>Write good descriptions for the boards and pins that include keywords.</li>
<li>Connect with and follow 10 people a day.</li>
<li>Pin at least three new things a day.</li>
<li>Tweet at least one of your pins each day.</li>
<li>Add a link to your Pinterest account in your Google Plus profile.</li>
<li>Put a link to your Google Plus profile in your Pinterest profile.</li>
<li>When pinning content from your blog, be sure to add a link to the original post on your blog to the pin description.</li>
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As with all social networks, getting started may seem tough, but the above formula should get you moving on Pinterest pretty quickly!<br />
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Getting Them to Work Together</h3>
There is a tremendous amount of leverage when you can coordinate your efforts between two different social networks. As Google Plus has great visual feature support, it's a natural fit with Pinterest. By being on both networks, you can significantly increase your overall reach. You never know where your prospects are most active. If you reshare your Google Plus content to Pinterest, you have the opportunity to be discovered by Pinterest users who don't use Google Plus, and vice versa.<br />
Here is a short seven-minute video capturing many of the best moments from the show:<br />
<iframe frameborder="0" height="315" src="http://www.youtube.com/embed/8qKDVi-FD28" width="560"></iframe><br />
Because Pinterest is such a great platform for discovering new content, one useful tactic is to browse Pinterest for something that would be interesting to your Google Plus audience, and then share the pin of that content on Google Plus with a longer form introduction to get a discussion going. Don't forget to link back to the original pin (with something like "Pin this for later!") in your G+ post.<br />
Google Plus and Pinterest also make a nice matchup because Pinterest is generally a lot lower maintenance than Google Plus. When you create something on Google Plus that has a nice image, all you have to do is pin that image to an appropriate Pinterest board. Of course, you will get greater benefits from Pinterest if you're active there, especially in repinning others' pins, but you can do that whenever you have some extra time.<br />
One of the reasons why these platforms work so well together is that you can use the exact same image in both without having to resize the images. You don't have to create a specific image for each of those two, as you do have to do for other platforms such as Twitter or Instagram. This shortens your time in creation and editing mode while extending your reach and effectiveness.<br />
There are now tools such as Canva that allow almost anyone to create images for their online content that will be more sharable and look good on Pinterest and Google Plus. It's critical now to have large format images on your blog posts. That makes the posts more likely to be pinned, and they will grab more attention on Google Plus, as Google Plus is more likely to display the share as a large image post rather than a thumbnail.<br />
Bear in mind that integrating Google Plus and Pinterest will only work well if you are very clear on your own social media marketing strategy. You need to know your purpose for using social media, who your target market is, and what kind of content they crave. Of course, this is good advice for any social media strategy.<br />
Because they consistently integrate content across Google Plus and Pinterest, Peg and Rebekah have seen traffic to their sites skyrocket from both networks. It has created a 1 + 1 = 3 scenario for them. For example, Peg found that she started having good success sharing some of her best pinned images from Pinterest to Google Plus, where those same images also did quite well.<br />
Content curation is one way Pinterest can help you do Google Plus (or really any social network) better. You can store all your best resources on various topics on Pinterest boards. Then when someone on Google Plus asks you for the best resources on a topic, you can just share your relevant Pinterest board with them. This works best if you have created different boards for each major topic area you address.<br />
Another idea is to create a Pinterest board for "My Hottest Google Plus Posts" and pin your most popular posts there. This can make for great reshares on a periodic basis on Google Plus.<br />
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Summary</h3>
There are many ways to get these two great platforms to work together. Once you get started, you may find it quite compelling!<br />
As we have noted, being on more than one platform exposes you to new audiences, and Google Plus and Pinterest make a great pairing. Sharing content back and forth across these platforms can bring you a great deal of leverage, and you may find, as Peg and Rebekah did, that it brings more traffic to your site as well!<br />
This interview was aired as a Google Plus Hangout on Air on The Digital Marketing Excellence Show. You can see the full hour long video here. The video is also time-stamped so you can jump to specific parts of the dialog to sample pieces of it without having to watch the whole show.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-27196035626289406142014-07-30T18:59:00.003-07:002014-07-30T18:59:48.169-07:00Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]<div dir="rtl" style="text-align: right;" trbidi="on">
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Is Pinterest part of your social media marketing strategy?</div>
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/pinterest_interests.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]" border="0" height="217" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/pinterest_interests.jpg" width="370" /></a>Pinterest has 70 million active users worldwide.</div>
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The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.</div>
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And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "<b><i>How To Become a Pinterest Warrior</i></b>" that breaks down everything you need to know about the visual based social network - Pinterest.</div>
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Here're some key takeaways:<br /><br /><b>1. Set up your business account</b><br /><br />Choose your business type: This will make it easier for people to find you.<br />Link and verify for your website: So people know this is your official profile and can see your full URL.<br />Include your location: Especially if you are a local business.<br />Upload your profile picture: One that us easily related to your brand.<br /><br /><b>2. Creating your boards</b><br /><br />Begin with 5 - 6 boards with at least 10 pins each.<br />Use Keywords in your boards titles.<br /><br /><b>3. Start pinning:</b><br /><br />Pinterest is all in the visuals. In order to grow your following, you need to be sharing appealing, high-quality images. For better understanding of the platform, look at what your competitors are sharing and repinning, what's working for them, what isn't, and see what you can replicate and improve upon!<br /><br />There's more in the full graphic. Take a look.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-54100647447730444082014-07-30T18:56:00.001-07:002014-07-30T18:57:03.845-07:007 Ways to Make Your Video Stand Out on Pinterest<div dir="rtl" style="text-align: right;" trbidi="on">
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/pin_on.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="7 Ways to Make Your Video Stand Out on Pinterest" border="0" height="217" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/pin_on.jpg" width="370" /></a>Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos. Unlike that “1000 push-ups in 10 days” pin, these videos are actually being viewed.</div>
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According to a study, video is the most engaging form of visual content on Pinterest, so it’s important that you use it to your business’s advantage. Here are seven genius ways to make your video stand out and drive traffic on Pinterest.</div>
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<strong>1. Make a Great Thumbnail</strong></div>
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The thumbnail is what people will see first and if you don’t use something eye-catching, people might jump right past you. Remember, Pinterest is a visual site, not a text-based site. Try out your thumbnail on others and ask them how engaging they find it.</div>
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<strong>2. Include “Pin This” Calls to Action</strong></div>
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The point of pinning a video to Pinterest is to help it go viral, so make sure you’re encouraging your audience to spread the word. Use annotations on your web site with “pin this” calls to action that will encourage people who watch the video to pin it to their own site. That way, you may reach an audience who wouldn’t have otherwise come to your site.</div>
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<strong>3. Use the Description Field Wisely</strong></div>
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Make sure that you take advantage of Pinterest’s 200-character description field in order to make a full accounting of what goes on in your video. This will optimize the chances that your video is found in a search and increase the likelihood people will actually watch. For instance, if 12 Keys — a Florida alcohol and drug recovery center, wanted to promote a video on rural vs. urban drug use, it would include some of the relevant stats from the video rather than just stating “This video is about rural vs. urban drug use.”</div>
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<strong>4. Repin Other People’s Videos</strong></div>
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This may sound confusing since you’re trying to make your own video go viral, but bear with me. When you repin others’ videos, you’re participating in the social network aspect of Pinterest and not just promoting yourself. Pinterest likes this. The site is more likely to recommend your pins to others and that will help your own video’s potential audience grow.</div>
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<strong>5. Sponsor a Contest</strong></div>
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Yes, contests remain the way to go on Pinterest. They grab attention and they’re a great way to encourage people to look at your content. The social media site has a number of rules you must follow about contests, so make sure that you read them over thoroughly before you try to set up your own. You should encourage people to repin your video as part of the contest, in order to build your reach. Also, make sure the contest is fairly easy to navigate; you’ll lose your potential audience if you make it too complicated.</div>
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<strong>6. Make Videos Short and Sweet</strong></div>
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There’s nothing worse than a video that drones on and on. Remember, in the online world, shorter is better when it comes to video. Don’t take three minutes to say something that could be said in 30 seconds. Instead, work with a tight script and have a clear goal in mind for your video. The sharper your points, the more likely people are to actually retain them.</div>
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<strong>7. Quality Matters the Most</strong></div>
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Above all, make sure your video is high quality. If it looks like someone shot it in the warehouse on their iPhone, no one will want to watch. Spend time making the best video you can before you start promoting it on Pinterest. </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-13153056384787651012014-07-30T17:46:00.000-07:002014-07-30T18:19:40.257-07:00Measuring Your Social Media ROI<div dir="rtl" style="text-align: right;" trbidi="on">
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Posted on July 30th 2014</h2>
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You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts?Is there a way to measure your social media ROI? You won’t know unless you set up tools to help you identify what works, what isn’t working too well, and areas for improvement. Social media ROI is subtler than in advertising. It takes longer to make an impact, but when it does, the payoff can be valuable. Spend some time with a social media expert to learn more about ROI in this paradigm and how to manage it. But before you do this, take a little time to actually see what it looks like.<br />
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Social Media ROI – Then And Now</h2>
It has only been a few years since social media really began turning heads in terms of actually “needing it” for both small businesses and corporations alike. Conversations around the topic of social media typically consisted of addressing that it is a nice-to-have and establishing a plan to create an online presence for a particular company, brand, product, and/or service across a variety of social media platforms. The caveat to these ideas came with the next follow-up question, which was something along the lines of the following: “How will this make us money?” Answering this question left a lot of marketers, brand managers, and social media gurus scratching their heads to come up with an answer, especially one that could be backed up with cold hard facts. For those responsible for creating and executing any other type of marketing programs, such as an email campaign for example, this question could be easily answered by plugging in data from previous tactics and churning out a ballpark ROI figure. But when it came to social media, and trying to put a ROI dollar figure next to how much $1 from a marketing budget could generate on Facebook, the answer was usually, “I don’t know.” This in turn moved the conversation about social media in the direction of “we know it’s something we need, however, we’re not really sure how to generate and track revenue from it.”<br />
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Yes, You Do Need A Social Media Presence</h2>
If you worry no one is noticing your tweets or visiting your website, don’t despair because unless you have some kind of monitor in place, you really don’t know for sure. Plus, it takes time and repeated, steady effort to make a dent on social media. It’s unusual to see a strong ROI within three months; six months is more usual. At this point, people following you on Twitter will start retweeting and responding, or Liking a post on your Facebook business page. To stroke ROI, you have to pay attention to the sites you use. This means regularly checking your Facebook page (at least once a day) to respond to questions and comments left on it, and to post something interesting for your visitors to read and hopefully, share on their own pages. Make your page interesting, invite friends to visit and Like it, and you’ll start to those numbers go up. For Twitter, check the tweets you receive a couple of times a day, retweet what’s interesting, and tweet items newsworthy to your followers/customers. Take time to visit the pages of people you follow if they aren’t very active tweeters; they may have something useful for you to share as well.<br />
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Use ROI Tools Attached To Your Social Media Accounts</h2>
Facebook business pages include two tabs—Activity and Insights—important to study to understand what can make your page useful to customers and potential ones.<br />
<ul>
<li>The Activity tab includes a Notifications list showing links people like, and who they are. This can help identify trends. It also has a link for Messages people send privately (e.g., not posted on the site)The Insights tab graphically shows data on the page’s Likes, the reach your Posts make, and</li>
<li>Engagement—the number of Likes, comments, shares, and clicks on a link you provided. Similar data are provided for Posts, including paid ones (advertisements).</li>
</ul>
Twitter will send weekly stats to your email, but they are pretty basic:<br />
<ul>
<li>Total views you received</li>
<li>Number of new followers</li>
<li>Number of replies to your tweets</li>
<li>Photo clicks</li>
</ul>
Twitter provides a more robust dashboard detailing activity from ads and promoted tweets. It recently added organic statistics as well. You must sign up on Twitter Ads to get it, but you don’t have to actually purchase anything (at least not for now). You will see graphics showing your tweets, retweets, replies, impressions, and engagements. It also provides analytics on your followers: their interests, location, and who else they follow<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-29594639625040014082014-05-24T13:55:00.001-07:002014-07-30T18:36:19.420-07:00Socially Stephanie: How to Market Your Mobile App <div dir="rtl" style="text-align: right;" trbidi="on">
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/socially-stephanie-square-closeup_40.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Socially Stephanie: How to Market Your Mobile App " border="0" height="186" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/socially-stephanie-square-closeup_40.jpg" width="320" /></a></h2>
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<a href="http://www.socialmediatoday.com/sites/default/files/imagepicker/36343/socially_stephanie_banner-586.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Socially Stephanie" border="0" class="imgp_img" height="160" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/36343/socially_stephanie_banner-586.jpg" width="400" /></a><em>Dear Socially Stephanie:<br />I'm currently working on an app. While the launch is still some time away, what should I be doing to prepare? I want to get as much excitement around the app as possible before the launch and then go hard once it launches to make sure I get a lot of downloads from the get-go. Do you have a strategy I could follow? I'm planning to introduce it on Google Play and iTunes.</em><br /><br /><em>App-tastic in Apple Valley</em> <br /><br /><img alt="mobile apps" class="imgp_img" height="35" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/36343/star_scale_to_35.jpg" style="display: block; margin-left: auto; margin-right: auto;" width="25" />Dear App-tastic: <br /><br />Congratulations! You are very smart to think about these things beforehand. It is always easier to build buzz and excitement before a launch. In fact, the most successful apps are those that get the most downloads in the first weeks. If you wait too long, it could be too late. Don't worry, I have a strategy for you and I think you're going to like it.<br /><img alt="Marketing your mobile app" class="imgp_img" height="249" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/36343/bigstock-young-urban-professional-man-u-61542125.jpg" style="float: right;" width="374" /><br />But before I get into the nitty-gritty, I want you to take that phone out of your pocket and put it into your hands. Stare at it. Love it. Make it your best friend and really think about how you use it and how others use it. Why, you ask? Because apps are downloaded via mobile phones, nowhere else. That's where I want you to focus your marketing attention.<br /><br />With that said, and considering that you're an app creator, I assume you already have a responsive website. That means when people come to your site from their phone or tablet, they see your mobile friendly website, not the website you view from your desktop. (If you don't, get one, fast.)<br /><br />I'm going to break this strategy up into pre-launch and launch to make sure you have a timetable, because you need to stay on track. Ready? Let's dive in. <br /><br />During the prelaunch phase, you need to concentrate your efforts on gathering leads and generating buzz. I want you to capture those leads right on your website. And I want you to capture both email and phone number. I'll explain later. <br /><br />So how do you go about getting leads? It's all about the content. Awesome content plus the influence of social media equals increased pre-qualified traffic. Increased pre-qualified traffic brings you leads. It's a simple formula really, and it's something I call social blogging.<br />
Make sense? The more targeted the blogs and your social content become, the more qualified your traffic will be. Now for the lead part. Once you lure app downloadees to your site with the blog and social bait, it's time to reel them in and get them to sign up. You can use a pop-up or an opt-in box at the end of your blog posts to encourage those emails and phone numbers. By the way, you also want to have an opt-in box on your homepage so no matter what page someone lands on, the option to sign up is right there in front of them. <br /><br />Now that you have the social blogging down, let's talk about which social sites you are going to use and how you're going to use them. The first site that is a must is Instagram. Instagram is an app that's used on phones. The audiences match. Plus, with this strategy you can get a ton of signups and interest before you launch. Then when you do launch, you can change the link in your bio to the app store for easy downloads. You will also want to use Google Plus and start building a network there. You are launching on G+, so it makes sense to get in front of the Google fanatics. Plus, with 1,000 followers on G+ you have access to advertising. That could be a huge win. If the audience is right, you'll also want to be active on Facebook and Twitter. Both are highly mobile and highly populated. <br /><br />In addition to all the awesome visual and mobile friendly social content you create, you should also think about setting up and sharing a mobile short code to capture people while they are on their phones. Something like "Text 'AppTime' to 555-1111" will do the trick. You'll want as many phone numbers as you can get before launch. <br /><br />After six months of heavy content and lead generation, you'll be ready for launch. The first thing you'll want to do is email and text everyone who signed up in the pre-launch phase and let them know that the app is live. Since those who receive the text will be able to head on over to the app store from their phone, they will have a higher download rate. A simple click and they are there. See why I wanted you to gather phone numbers? Genius! <br /><br />Once you get your list downloading, it's time to think like a publicist and get those third-party endorsements. There are tons of sites that review apps, and you should reach out to all of them. If you can get your app in the hands of some influential tech bloggers, you can see top download status in no time.<br /><br />Lastly, if you need that extra push, you can engage in some mobile and social advertising. I think Facebook is great for advertising apps because you can get super targeted. In fact, Facebook even allows you to create an app download campaign and target different devices. <br /><br />Well, there you have it, a mobile app strategy fit for a winner! Go out and get 'em.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-69165568690135179452014-05-24T13:49:00.004-07:002014-05-24T13:51:21.712-07:00Building a Brand? The Secret to Great Facebook Graphics<div dir="rtl" style="text-align: right;" trbidi="on">
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<img alt="Building a Brand? The Secret to Great Facebook Graphics" height="287" src="http://www.socialmediaelearning.co.uk/wp-content/uploads/2014/05/images-2.jpg" style="vertical-align: middle;" width="369" /></div>
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<span>As we all know, images when shared on social media hold so much power and when done right, it can really help your business grow its online exposure. More than 60% of social media is made up of pictures and this is because people are seeing how powerful a great graphic can be. When it comes to Facebook graphics, here are a few secrets to help you get the best performance out of your images.</span></div>
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<strong>1. Brand Assets</strong></div>
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<span>By brand assets I mean logo’s or product photos. It is important that you have various images of your products and a logo for your business as people won’t trust your company if you don’t have assets to back up your content. Doing an image stock check will allow you to see what images you have available to use when planning your visual strategy.</span></div>
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<strong>2. Voice and Visual Style</strong></div>
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<span>When it comes to your online voice and visual style, you really need to know who your target market to define what your customer wants from you visually. Is your brand mature, conservative or humorous? You need to know your visual style so that the images you are posting have the best possible chance of being shared via social.</span></div>
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<strong>3. Use Grids or Frames</strong></div>
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<span>When it comes to the images you are posting, you need to think about whether you are going to use a grid layout or a frame. Photo’s should be contained in one of the other so that your design has a more professional appearance and design order.</span></div>
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<strong>4. Filters</strong></div>
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<span>Filters are not just for #selfies. Well known brands on social media use filters to improve an images quality and to give a unique effect. Make sure that if you are going to use filters, that you chose one appropriate for your audience and not one that is just flashy and irrelevant to the image.</span></div>
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<strong>5. Be Creative</strong></div>
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<span>I say this time and time again because it is so important to be creative when it comes to social media and images. There is nothing worse than boring pictures because they won’t connect with your audience. Display your products in a unique way to give you a creative edge.</span></div>
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<span><span>I am a huge advocate of photo editing tools and have always used PicMonkey until now. I have come across an even better, completely free of charge image editing tool that really is amazing. If you want to give your images that extra boost online, check out </span><span>Canva<br /><br /><br />Keywords: Best Practices, Facebook, Social Media Marketing, Branding, Engagement, Influence, Loyalty, Marketing, Public Relations, Social Media, Social Networks, brand building, facebook graphics</span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-41018527566007699192014-05-24T13:46:00.002-07:002014-07-30T18:41:00.974-07:00Ethan McCarty is Moving to Bloomberg as Global Head of Internal Communications<div dir="rtl" style="text-align: right;" trbidi="on">
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It was a great pleasure last year to interview Ethan McCarty, who, along with Susan Emerick, did so much for listening (the IBM Design Labs) and employee advocacy in IBM Global Marketing. McCarty is moving to Bloomberg, where without doubt he will make his mark.</div>
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Here's the letter he wrote yesterday morning to his friends; I'm publishing it with his permission:</div>
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<a href="http://www.socialmediatoday.com/sites/default/files/imagepicker/246411/unknown_262.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="ethan mccarty's move to bloomsberg" border="0" class="imgp_img" height="275" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/246411/unknown_262.jpg" width="183" /></a>After thirteen challenging, rewarding, meaningful years, today is my last day at IBM. I am going to Bloomberg as the Global Head of Internal Communications.<br /><br /> I have worked on amazing projects and programs at IBM -- building IBM Research's digital communications system, launching Autonomic Computing (!), developing and facilitating the Jams, producing the Annual Report, introducing Smarter Planet, personalizing, socializing and democratizing our Intranet, growing our Alumni network, celebrating our Centennial, creating our digital strategy and our Social Media strategy and, last but certainly not least, launching the M&C Labs.<br /><br /> When I told a mentor that I was leaving, he said something that really stuck with me: you are starting to ask questions of yourself now that IBM cannot answer. I think the biggest one is, of course, can I do great things outside of IBM?<br /><br /> At Bloomberg I will be at the crossroads of financial services, media, technology and even politics -- the very things that make New York City such an exciting place to live. The company has a very strong and unique culture (and concomitant zaniness too, no doubt) and it is going through an exciting moment -- its founder's return, a massive expansion of the employee population, expansion of the core terminals business into adjacent industries -- that will make a compelling challenge for me as I build their Internal Communications capability. I aim to apply much of what I have learned from IBM to Bloomberg's CEO's quest for a more cohesive identity and narrative for Bloomberg employees.<br /><br />So I am excited to test my mettle outside of IBM -- and nervous too: IBM is like my home town and leaving is scary. Yet I feel very good about the work I've done with all of you and the network of relationships I have through IBM. Looking back at my time at IBM, the massively overwhelming feeling is that it has been time very, very meaningfully and well spent. And I have you, my fellow IBMers, to thank for this.<br /><br />I am hopeful for IBM and all my IBM friends -- the company is on the precipice of a set of changes that will be super interesting, challenging and mind-expanding. You can feel the engines revving up for a course-change. And I will be rooting for you to make it in grand style (and not just as a shareholder). <br /><br />Because I will always be an IBMer; I feel as though I have a tattoo on my heart in blue ink -- it's the eight bar logo, of course.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-38754136138504752014-05-24T13:44:00.000-07:002014-07-30T18:42:58.096-07:00SEO for Dummies: Learn SEO in 10 Simple Steps<div dir="rtl" style="text-align: right;" trbidi="on">
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/seo-xs.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="SEO for Dummies: Learn SEO in 10 Simple Steps" border="0" height="217" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/seo-xs.jpg" width="370" /></a>If you are anything like most people, <em>SEO</em> can seem like the unwanted elephant in the room. You know your business needs to deal with it, but you don’t want to be the one responsible for this task. When most people think SEO, they assume difficult, complex, and time consuming, but it doesn’t have to be any of those things. In fact, you can learn SEO in 10 simple steps. All you need to do is lean in, listen, and apply the information you are given. While no two businesses operate the same, SEO is flexible enough to accommodate any need, desire, or shortcoming. Remove the elephant in the room and take your business to the next level!</h2>
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<img alt="Teaching SEO" class="imgp_img" height="499" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/766986/teaching-seo-concept-s_611_x_499.jpg" style="float: left;" width="611" /><br />
<span style="font-size: medium;"><strong>Step 1: Setup</strong></span><br />
During the initial setup stage, you should prepare yourself for success. Just as a house needs a solid foundation before the framing goes up, so does your SEO strategy. The foundation in this case consists of tools like Google Analytics, Google AdWords, and Google Webmaster Tools.<br />
<ul>
<li>Google Analytics will play a major role in tracking and analyzing how visitors interact with your site. Because it is free of charge and relatively intuitive, it is a necessity for every SEO campaign. In addition to creating an account and adding it to your website, you will want to read up on the features it offers.</li>
</ul>
<ul>
<li>Google AdWords is particularly useful as it pertains to SEO for its keyword research capabilities. This incredibly valuable tool allows you to find out what users are searching for so you can cater to their needs, wants, and desires.</li>
</ul>
<ul>
<li>Google Webmaster Tools allows you to gain the most out of your SEO efforts by letting you view your site through the eyes of Google. This toolset gives you keen insight into how pages are performing, which links are pointing to it, keywords that are working, and aspects that need to be fixed. You will find it useful to read through Google Webmaster Guidelines.</li>
</ul>
<span style="font-size: medium;"><strong>Step 2: Site Audit</strong></span><br />
If you have an existing site, you will want to perform a site audit when starting your SEO. With each passing month, Google is becoming more stringent with its penalties, and rules are becoming increasingly cut and dried. The best way to ensure your site is in compliance is to perform a detailed site audit.<br />
One helpful site audit tool is the Moz Site Audit Checklist. As a reliable source, this detailed checklist is great for examining everything from content and accessibility to site architecture and internal linking. Another good option is WooRank. This helpful website audit tool automatically checks and analyzes many items on the Moz checklist. While a site audit may take significant time and energy, it is completely necessary to SEO. Penalties for preexisting violations can be harsh and eventually undo much of the hard work you put into your site.<br />
<span style="font-size: medium;"><strong>Step 3: WWW or Without</strong></span><br />
Surprisingly enough, a very important part of SEO depends on those three “w’s” you see in front of your site’s web address. If you aren’t careful, you could make a costly mistake regarding these letters. People often think this determines whether someone can arrive at your website by typing www.domain.com or domain.com, which is not quite the case. At its core, this is about how the search engines view your website and how links pointing to your site are treated. You can choose to go with the ‘www’ or without it, but it is important to choose just one. If you choose both, the search engines will view your website as two separate sites, which can badly damage your rankings and link quality.<br />
<span style="font-size: medium;"><strong>Step 4: Keyword Research</strong></span><br />
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<a href="http://www.socialmediatoday.com/sites/default/files/imagepicker/766986/keywords-research-concept-xs_611_x_390.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Keyword Research" border="0" class="imgp_img" height="204" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/766986/keywords-research-concept-xs_611_x_390.jpg" width="320" /></a></div>
Some experts go as far as to say keyword research is the most important part of SEO. It’s hard to argue with that statement, as there are plenty of statistics to back it up. If you are serious about SEO, you need to invest heavily in keyword research. For your site to stand out against the more than 100 billion Google search queries per month, you must appropriately optimize. That starts with keyword research. Everything else falls into place after you gain an understanding of what your audience is searching for. Here is a sampling of useful tools you can use to get started:<br />
<ul>
<li>Google AdWords Keyword Planner</li>
<li>Google Suggest</li>
<li>Ubersuggest</li>
<li>Google Trends</li>
<li>Google Webmaster Tools</li>
</ul>
<span style="font-size: medium;"><strong>Step 5: Navigation</strong></span><br />
Navigation, as it relates to SEO, is important on two ends. First, it is imperative for visitors to be able to navigate smoothly and quickly through your site’s pages. Second, search engines need to find clear connections between individual links and pages.<br />
To accomplish both of these goals simultaneously, you need to build a universal navigation. Do this by identifying why visitors come to your site, what your top exit pages are, and what search terms are used on site. Next, you should divide your products and key pages into categories with useful names. Finally, put those categories in the universal navigation and keep things simple. If you use drop down menus, they need to be in HTML in order for the search engines to read them. If your product pages have more than 20 items on a page, consider adding a filter for visitors to narrow their search.<br />
<span style="font-size: medium;"><strong>Step 6: On-Page Content</strong></span><br />
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While there is significant behind the scenes work that goes into SEO, you still need quality content for visitors to read and view. Google’s newest algorithm is putting a major emphasis on useful, high-quality writing instead of heavy keyword usage. Avoid keyword stuffing and instead use calculated, well-placed keywords. It is best to target one keyword phrase per page. As for the structure, each page should have a distinct arrangement and headings.<br />
<span style="font-size: medium;"><strong>Step 7: Meta Tags</strong></span><br />
In order to understand the value of meta tags, you must think about things through the eyes of search engine users. When you search for something, how do you determine which result to click? You most likely analyze the first few results and read a few words from the title and accompanying description. As a site, you only have a limited string of characters to persuade a user to click on your result over millions of others available. That descriptive sentence is known as a meta tag.<br />
Your site will see a noticeable improvement if you are able to properly attack meta tags. Each meta description should be around 160 characters and should include natural keyword phrases. It is also crucial that you include some sort of call to action. This can be difficult to accomplish in only a few words and requires careful planning and thinking. If you’ve done your keyword research and organized site content in an effective manner, it should all fall into place.<br />
<span style="font-size: medium;"><strong>Step 8: Coding</strong></span><br />
<img alt="Coding Robot Text Meta" class="imgp_img" height="313" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/766986/code-coding-meta-robot-text-xs_611_x_313.jpg" style="float: left;" width="611" /><br />
Coding can be a difficult part of SEO for those unfamiliar with the topic. While you will probably need to find someone well-educated in coding to perform detailed actions, there is one area you should understand: robots.txt.<br />
In simple terms, robots.txt is a text file that you put on your site to tell search engines which pages they are allowed to visit. While this code is not mandatory, it is very helpful in cases where you have pages you wish for search robots to avoid. Think of it like a “Do Not Disturb” sign on the door. Thieves can still get in if they like, but most folks will leave you alone. It is important to make sure your robots.txt file is in the main directory of your site and is structured appropriately.<br />
<span style="font-size: medium;"><strong>Step 9: Sitemap</strong></span><br />
You can have a beautiful, properly structured site, but unless people can view it, your hard work doesn’t mean anything. To get the maximum amount of traffic and visibility, your site must be indexed by search engines and directories, like DMOZ. Otherwise, the big guys, like Google, Yahoo! and Bing, are unlikely to find the most relevant page on your site to display (if your site is found at all).<br />
Many techniques and tools promise to get your site indexed by search engines. However, the least time consuming and most reliable way to lead search engines <em>and </em>visitors through your site’s content is by creating a sitemap. With an HTML sitemap, visitors can quickly navigate the contents of your site and head to the most relevant area. Similarly, an XML sitemap is read by search engines to ensure the most relevant page of your site is displayed.<br />
<span style="font-size: medium;"><strong>Step 10: Off-Page</strong></span><br />
<img alt="Backlinks" class="imgp_img" height="390" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/766986/backlinks-concept-xs_611_x_390.jpg" style="float: left;" width="611" /><br />
In addition to the work you put into your site, you’ll need to spend some effort working off of your page. Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories, and other tools that allow you to leave online footprints leading back to your site. Off-page efforts also include social media marketing. When properly used, sites like Facebook, Twitter, Pinterest, and Instagram can be helpful tools in acquiring site traffic. Whatever you do, avoid black hat SEO techniques when it comes to off-page efforts.<br />
<span style="font-size: medium;"><strong>Bonus! Build Trust</strong></span><br />
In addition to these 10 simple rules, you should understand the importance of building trust online by using Google+ Author Verification and WOT. These tools enable your site to build a healthy reputation and trust relationship with search engines and visitors. Registering your domain name for a minimum of 5 years also instills trust and indicates that you plan to be around for the long term.<br />
<span style="font-size: medium;"><strong>SEO: You Can Do It!</strong></span><br />
<img alt="You Can Do It" class="imgp_img" height="390" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/766986/you-can-do-it-seo-xs_611_x_390.jpg" style="float: left;" width="611" /><br />
Whether you have tried SEO in the past and failed or have never given it a shot, don’t be intimidated by the noise. There are thousands of help articles discussing the “Do’s” and “Don’ts” of SEO, but you don’t need to learn everything at once. Follow these 10 simple steps and you will be well on your way to optimizing your site in a healthy way.<br />
<strong><em>If you have any questions please post them in the comment area below and I will answer them as promptly as I can for you. Thank you—class dissmissed!</em></strong><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-16319130227840284532014-05-24T13:41:00.000-07:002014-07-30T18:45:31.768-07:00Top 5 Ingredients For A Successful Instagram Campaign!<div dir="rtl" style="text-align: right;" trbidi="on">
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Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences.</h2>
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/madiba-instagram1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Top 5 Ingredients For A Successful Instagram Campaign!" border="0" height="217" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/madiba-instagram1.jpg" width="370" /></a>There are a few possible reasons that attributed to this: The disabling of URL on Instagram user’s post heavily crippled its ability to drive direct traffic from Instagram. There isn’t an advertising option that’s similar to Facebook for brands to promote a campaign or product offering. Lastly, there is no default way for a user to re-share post, which leaves brands with only hashtags to reach their audiences.<br />
But all these little problems can be easily overcome with some simple tips and tricks that we can learn from other brands.<br />
Let’s start with the most important one.<br />
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#1 Understanding Your Instagram Audience</h3>
People visit different social networks for different reasons, and you need to know what type of post your audiences love the most on Instagram.<br />
Starbucks love curating users’ photos on Instagram and re-posting them on their account. These little actions let their customers know how much they care about their creativities and opinions.<br />
Especially in the past one year, fans were showing their creativity and love for Starbucks by drawing beautiful artwork on their cup and posting them. And in order to reward these fans, Starbucks constantly goes through these fans' account in search of the best artworks and re-posting them on their own.<br />
Once the fans realized that Starbucks appreciates what they are doing, more of them participated and more designs started popping up every day.<br />
All these traffics and excitement from fans then finally led to the White Cup Contest.<br />
Here is an excerpt from <a href="http://news.starbucks.com/news/starbucks-invites-you-to-decorate-its-iconic-white-cup">Starbucks Newsroom</a> on the contest.<br />
“Waterman said he’s inspired by the creativity he sees throughout the Starbucks social community with cup art that’s been posted on Instagram, Twitter and Pinterest. People are already experimenting with different mediums, and he suggests they should “turn up the volume” on their creativity with this contest.” -<br />
This is my favourite cup!<br />
<img alt="Starbucks White Cup Contest" class="imgp_img" height="640" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/1020126/starbucks_pinterest.jpg" width="640" /><br />
Most of the artworks are really amazing; see them for yourself over here. <a href="http://www.pinterest.com/starbucks/white-cup-contest/">Starbucks White Cup Contest</a><br />
That’s to say, don’t simply hold a photo contest on Facebook and ask your Instagram audiences to participate. Understand what your audiences love about your Instagram account and create a unique campaign for them.<br />
Now it's time to move on to the minor details on how to make an Instagram campaign successful.<br />
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#2 Get A Short And Easy-To-Remember URL</h3>
Directing traffic from Instagram has always been a problem for marketers as URL are turned into 'unclickable' link text in user's posts. By and large, this will usually result in a dip in conversation rates due to the additional steps that users have to go through.<br />
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Well if you can’t beat the game… try making it easier.</blockquote>
To overcome this restriction, use easy-to-remember url and this can be seen from the Starbucks White Cup Contest.<br />
<img alt="Starbucks Instagram" class="imgp_img" height="382" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/1020126/starbucks_on_instagram1.jpg" style="float: right;" width="640" /><br />
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“mystarbucksidea.com" - Although this isn't an URL that Starbucks creates specifically for the campaign, it is still very relevant.<br />
I mean how easy to remember is that? It has the word “Starbucks” that every one is familiar with. And the word “my” and “idea” that relates to the contest theme of creating our own design for the white cup.<br />
This helps to lower the pain of going through that additional step of opening a browser to type the URL, as users can easily remember it.<br />
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#3 Using Hashtag To Spread the Word About Your Campaign</h3>
Instagram is a social discovery platform where users love searching for others who are similar to them.<br />
Which is why, it is particularly important that you create a unique hashtag for your campaign. By doing so, it not only helps to spread awareness for your campaign when users talk about it but also to provide social proof when users search that hashtag on Instagram.<br />
Here is an excellent example by Bloesem Living.<br />
<img alt="Blosem Living Instagram" class="imgp_img" height="383" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/1020126/bloesemblogs_on_instagram1.jpg" style="float: right;" width="640" /><br />
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See how the hashtag #WINBLOESEMCLASS describes both the contest as well as a mention of their brand.<br />
Another way to spread the word using hashtag is to make use of more generic ones such as #contest #giveaway or something more geo-specific such as #contestsg or #giveawaysg.<br />
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#4 Using Re-gram to spread the word about your campaign</h3>
If you are unfamiliar with the word re-gram, it simply means to re-post what a user have posted on Instagram. Unfortunately, Instagram has yet to make this function a part of the default app.<br />
So users generally turn to apps from either Android or iOS to do the job for them. Or this can also be done via screenshot, editing and posting.<br />
Now, there are several important factors to take note of when creating an image that's perfect for re-posting<br />
<ol>
<li>Understand that Instagram is a very visual platform at its core, so create photos that are visual appealing and one that users will want to share.</li>
<li>Keep your contest simple.<br />Don’t ask your audience to tag 10 of their friends, use 5 hashtags, or even to type a long string of text all at the same time.<br />To re-post your photos is already a chore in itself; don’t make it any more troublesome.</li>
<li>Let your users know what you want them to do within the photo itself. This way, when they see the re-posted photos from their friends, they will know how to participate with a single glance.</li>
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Here is a great example from Arnhem Clothing.<br />
<img alt="Arhem Clothing Instagram" class="imgp_img" height="381" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/1020126/arnhem_clothing_on_instagram1.jpg" width="640" /><br />
By using one of their product photo shoot for the background, they are doing a brief introduction of themselves to consumers who might not know about them yet.<br />
They also clearly display the prize within the photo to catch the attention of users. Followed by 3 simple instructions on how to win.<br />
How did they fare in the end? The photo was reposted 5402 times with the hashtag #Arnhem1000. I say that’s a lot of brand awareness generated!<br />
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#5 Use Your Instagram Profile To Your Advantage!</h3>
What are the 2 things that users can click on in an Instagram post?<br />
Hashtags and Profile Handle of course!<br />
Take a look at this user’s repost of Bloesem Living’s contest.<br />
<img alt="vandra instagram" class="imgp_img" height="384" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/1020126/vandrapng_on_instagram.jpg" width="640" /><br />
What do you think her friends will click on after clicking on the hashtags and realized it doesn’t contain any information? Yes. The profile!<br />
Which is why it’s absolutely necessary to update your Instagram profile according to the campaign that you are holding. Here are 2 things you can take advantage of in your profile.<br />
<ol>
<li>You can update your URL with the landing page URL so users can click on them easily.</li>
<li>Create a short description of the campaign using the profile description provided to users.<br />“Click on this URL for more information on how to win $1000 vouchers from us!”</li>
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This way users who didn’t see your original campaign photos and are too lazy to search for it can simply click on the URL to learn more.<br />
That is it. These are the ingredients I have gathered to help you create a successful Instagram campaigns. Social media has always been about experimenting and being creative.<br />
So go ahead, be creative and experiment!<br />
Let me know in the comments if you think there are other ingredients that will help spice up this dish!</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-65063869350718710492014-05-24T13:39:00.000-07:002014-05-24T13:57:18.151-07:00Are Your Social Media Landing Pages Ready for Prime Time?<div dir="rtl" style="text-align: right;" trbidi="on">
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For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all-time high and shows no signs of slowing down. Consumers have come to expect their customer experience to extend to their favorite social channels and if you’re not there to meet them, your competitors will be happy to step up to the plate.</div>
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Excellent content is vital to a strong social presence so don’t overlook Twitter and Facebook landing pages in the rush to post your next viral update. If your social media accounts are your customers’ hospitable gathering spot, those landing pages are your welcome mat. Here are some great ways to polish them up:</div>
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<strong><em>Know your image sizes.</em></strong> Both Facebook and Twitter have specific guidelines for each image area on your account’s homepage so be sure to review them and adjust your pictures accordingly. Don’t try to squeeze something down to fit a tiny box or enlarge a picture beyond recognition so it’s just “good enough.” Use a free image editor to get just the right look and size. We like Skitch for Mac and Picasa for Windows, or you can check out PicMonkey for an online option.</div>
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<strong><em>Clear the clutter.</em></strong> It’s tempting to include as much information as you can about everything your company has to offer, but this is definitely a case where less is more. Include only the images and static content that supports your company’s mission statement and goals. Save lower priority messages for other parts of your marketing campaigns.</div>
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<em><strong>Be cool. Or warm</strong>.</em> You want your content to shine, not get lost in a busy background or a jumble of color. Pick a color scheme that doesn’t overwhelm customers but that’s also in keeping with your overall message. Warmer colors are perfect for the down-home look that’s ideal for a dog groomer, while a security firm may want to go with cooler colors that play up the seriousness of its services.</div>
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<strong><em>Include a call to action.</em></strong> More than likely your visitors came to your landing page looking for product or contact information. Of course you’ll include those important things on your page, but don’t forget to tell customers what to do with the info once they have it. A clear call to action belongs on every landing page, every time. In fact, it’s often a good idea to use that as a starting point when creating your page and then build everything else around it.</div>
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Social media bio and homepages can be tricky to get right, but it’s very important that your welcome mat gets people through your front door so they stick around to become lifelong customers. Don’t feel you need to tackle the project yourself and don’t be afraid to call in a professional to help you put your best foot forward.</div>
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<em>Image courtesy: </em><em>zoutedrop</em></div>
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<em>Photo Credit: </em><em>Social Media Landing Pages/shutterstock</em></div>
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Keywords: Best Practices, Facebook, Social Media Marketing, Content, Google+, Branding, Strategy, Advertising, Twitter, Customer Service, Engagement, Influence, Loyalty, Marketing, Public Relations, Reputation Management, Sales, Social Media, Social Networks, Landing Pages, social media customer service </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-47700267117560815392013-08-31T02:16:00.002-07:002013-08-31T02:16:36.831-07:00GIFs on Facebook: It Has Finally Happened (Kind Of)<div dir="rtl" style="text-align: right;" trbidi="on">
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Don’t get too excited just yet, Facebook hasn’t totally integrated GIFs, but thanks to <a href="http://blog.giphy.com/" style="color: #5b8bd3; text-decoration: none;">Giphy</a>, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web link, and voila!</div>
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<iframe frameborder="0" height="247" src="http://giphy.com/embed/uVeRAiG1E30SA" width="260"></iframe></div>
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This was a brilliant move on Giphy’s part; I expect their web traffic is about to skyrocket along with their name becoming a little more familiar to the general social media audience. The real question here is, why hasn’t Facebook jumped on the GIF train and created a application themselves to post GIFs to your newsfeed?</div>
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In reaction to this magical development by Giphy, a Facebook rep noted that they had nothing to do with it and they do not support animated GIFs (<a href="http://betabeat.com/2013/08/thanks-to-internet-magic-gifs-are-now-embeddable-on-facebook/" style="color: #5b8bd3; text-decoration: none;">via BetaBeat</a>). But why? Not sure if we will ever get an confirmed answer, but I suspect, 2014 will see a true integration of Facebook and GIFs, just you watch.</div>
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In the meantime, a few brands and reporters have already jumped on the Facebook GIF train and I would like to give all their community managers a virtual high-five for the quick turnaround. But it was Gap who got there first, so let’s give them a big round of applause!</div>
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<strong>Gap:</strong></div>
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<b style="background-color: white; font-size: small;"><span style="color: red;">keywords</span><span style="color: #444444;">: Best Practices, Facebook, Strategy, Community Management, Community,</span></b><b style="background-color: white; font-size: small;"><span style="color: #444444;"> Engagement,</span></b><b style="background-color: white; font-size: small;"><span style="color: #444444;"> Social Media, Social Networks, gap, gif, Gipby</span></b></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-51344421056725495892013-08-31T02:14:00.000-07:002013-08-31T02:16:36.834-07:00How Social Media Marketing Is Like "Dungeon and Dragons"<div dir="rtl" style="text-align: right;" trbidi="on">
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One might look at the title above, laugh, and totally disregard what this article might have to offer. Well, I’m here to tell you that “Dungeon & Dragons” (or “D&D”) is a great blueprint for how to run your social media marketing.</div>
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Consider yourself the Dungeon Master (DM), the one who starts gathering all the materials to have a great time spending it with friends, playing a game you all love. You start setting up and aren’t worried about how the night will go. Why? Because you have prepared a great storyline and many different variations of it, depending on the decisions your companions make. While setting up, you have also created the perfect mood and atmosphere for the players to enter.</div>
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As a DM, you are the master of several traits, traits which are also very important for a Social Media Manager and Community Manager. Here is what you need to become the Master of:</div>
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<img alt="social media marketing" class="aligncenter size-full wp-image-17030" height="379" src="http://cdn.netmark.com/wp-content/uploads/2013/08/DMSM.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="673" /></div>
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<span style="font-size: small;">Master Story Teller</span></div>
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How is this not like being a Social Media Manager or Community Manager? A DM puts forth hours of prep time before the game play actually begins. He or she comes up with and creates a great story for the other characters to become entranced. The DM also plans variations of the story depending on what’s decided by the other characters.</div>
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As a Manager of Social Media you have to do these same things. You need to create content (story) that is so compelling your followers will want to be involved in your story and then have contingency plans for the comments and directions your followers and customers decide to take.</div>
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<span style="font-size: small;">Master Improviser</span></div>
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You need to be able to improvise. DMs can and are able to throw new aspects of the story at you that even they didn’t have planned. They know the game and players so well that they are master improvisers. They know how to keep up interest and how to keep the party engaged. They will throw a monster at a player, or have someone stumble across a secret door, or create a hidden stash of treasure to find. They understand what the group needs, and when and how to give it to them.</div>
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Do you understand your followers’ and customers’ needs and how to give it to them? Do you know if your followers need to see a picture, or a video? Are you able to improvise your story to be able to keep your audience engaged?</div>
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<span style="font-size: small;">Master of Social</span></div>
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You may not believe or realize it, but “D&D” is a very social game. In almost every circumstance, you have to make the effort to meet up at a certain place and time to play. You gather the necessary materials and meet, knowing you are going to have a great time with friends, and they know what to expect.</div>
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Do people know what to expect from you? Step into the seat of a DM and give the people want they want. Guide and direct them through your story, help them help you as you discuss what the next steps are in the telling the story. Interacting with your audience will help you understand the needed steps to take to make your story unforgettable.</div>
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<span style="font-size: small;">Master of Fun</span></div>
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After all has been said and done, the DM is the key to a gaming group’s enjoyment which is exactly what we want out of our social media. We should be having fun! The DM understands that if the group is not having fun, everyone suffers. No matter how great everything else is, if your followers aren’t having a good time with you, they will find another group and DM to run their campaign.</div>
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So are you ready to become the Dungeon Master of your company, mastering all the needed traits to be a little more successful in your Social Media Marketing?</div>
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.5px;"><span style="color: red;">Keywords</span><span style="color: #444444;">: Social Media Marketing, Community Management</span></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-28134132750675102702013-08-31T02:13:00.003-07:002014-07-30T18:47:49.033-07:00Want to Expand Your Reach? Let's Get Evangelizing!<div dir="rtl" style="text-align: right;" trbidi="on">
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<a href="http://www.socialmediatoday.com/sites/default/files/post_main_images/istock_000020085275medium.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Want to Expand Your Reach? Let's Get Evangelizing!" border="0" height="217" src="http://www.socialmediatoday.com/sites/default/files/post_main_images/istock_000020085275medium.jpg" width="370" /></a> Let’s face it, finding a business that you can trust is a hard thing to do. I’m not saying that <em>your</em> business is untrustworthy—I’m just saying that I wouldn’t trust you...yet. How do you get me to trust you and give you that initial chance that will show me what an honest business you are? What makes me pick your business over another? You need some brand evangelists: People outside of your business, ideally with some type of following, that love your product and want to tell me how truly awesome it and you are (think Jared from Subway). You need a middle man to convince me to give you a chance. You need an influencer.</div>
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<a href="http://www.socialmediatoday.com/sites/default/files/imagepicker/328341/shutterstock_151098200.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="brand evangelist" border="0" class="imgp_img" height="250" src="http://www.socialmediatoday.com/sites/default/files/imagepicker/328341/shutterstock_151098200.jpg" width="249" /></a>An influencer is a person who holds authority over a certain group or topic due to their specific expertise, their following, past experience, etc. Influencer marketing involves targeting specific people who are influential to your target market and working through them to promote your brand via word of mouth and social sharing. By showing your value to trusted experts who like you and will share your products or story, you are generating buzz and engagement from people who will be <strong>way </strong>more compelling in the eyes of those they influence than your company may be by itself. Think I’m crazy? A 2012 study by Bazaarvoice found that over half of Millennials, aka consumers ages 18-34, trust a stranger’s opinion online over those of their own friends and family.<br />
So you need influencers and you need ‘em fast. How do you get them, though? Here are 4 steps to net you some influencers.<br />
<strong>Step 1: Do your homework.</strong><br />
In order to find influencers, you first have to know your audience. Who do they listen to? Who do they consider to be an expert? If you perform an internet search on your topic or service, who comes up first? Are there any names that stand out?<br />
Also consider what social media site(s) you will use to promote your business. Who has a large following on this network for this topic? Are these people actively sharing on social media sites?<br />
Look for someone who is highly engaged with those they influence. Look for someone who carries on conversations and responds to comments from their followers. A good influencer will create engagement and excitement among their community about your business. Look for someone who doesn’t just say something and walk away.<br />
<strong>Step 2: Make a list.</strong><br />
After doing your research, compile a list of the people you would like to target. If you are working with a team, have the other member(s) do the same and compare your lists. Names that are included on a majority of these lists are probably good targets. Discuss the others on the list to narrow it down to a manageable number. For an example, start with 20-30 names on a list and then narrow that down to the top 10 (the platinum level). Then create a second list using the people who did not make your top 10 (the gold level) in case some of your platinum level influencers don't pan out.<br />
Of course, you don’t have to name your levels platinum and gold, etc., but you’d be a whole lot cooler if you did.<br />
<strong>Step 3: Determine what you need and what you can give.</strong><br />
The next step in this process will involve planning your pitch to these potential influencers. What are you or your company prepared to give in order to have these people help you spread your word? Exclusive space on your website or social media channels? Will you pay these people to help you promote your product or service? Do you have partners who could help? You are asking this person to use their influence to promote your product or service. What will you give them in return? Quid pro quo, my friends, quid pro quo.<br />
On the other hand, think about exactly what you want from these influencers. Will you require a certain number of exclusive articles or blog posts from them? Do you expect them to interact with your company or your followers on a specific network or a certain number of times per day, per week, etc.?<br />
Sit down with your team and determine what this person will need to offer as well as what you are willing to give. Role-play your pitch with a friend or team member to help prepare for any possible response and be as ready as you can.<br />
<strong>Step 4: Reach out to potential influencers</strong><br />
After preparing, it is time to put your plan into action. Decide who will contact your list and begin reaching out and talking turkey. If possible, face-to-face meetings or calls will work best. If you are unable to do this, try contacting them with as much of a personal touch as you can.<br />
Does your business use influencer marketing techniques? How do you find influencers?</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-75675995586756560612013-08-31T02:11:00.000-07:002013-08-31T02:11:20.793-07:00Pop Quiz: Who's Your Celebrity Social Media Soulmate?<div dir="rtl" style="text-align: right;" trbidi="on">
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<a href="http://www.cmrecharge.com/wp-content/uploads/2013/08/collage.jpg" style="color: #5b8bd3;"><img alt="celebrities and social media" class="size-large wp-image-357 aligncenter" height="550" src="http://www.cmrecharge.com/wp-content/uploads/2013/08/collage-1024x1024.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="550" /></a></div>
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The interesting thing about social celebrities is that, in a way, they are just like us. They are community managers (when they actually manage their own accounts) with highly engaged audiences and are always looking for ways to do exactly what we do: build relationships and spark engagement.</div>
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So, with that perspective, which one of these celebrities would you want to be your social media soulmate? Let’s find out!</div>
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Question 1: What is most important to you as a community manager?<br />a. Witty content<br />b. Sparking engagement<br />c. Building relationships<br />d. Surprising and delighting fans</div>
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Question 2: How many followers would you want your soulmate to have?<br />a. 2.3 million<br />b. 2.2 million<br />c. 53,000<br />d. 500,000</div>
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Question 3: What kind of personality do you think fits your community manager style?</div>
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a. LA trendy<br />b. Big city whirlwind<br />c. Ready to pick up and go<br />d. Hometown southern charm</div>
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If you answered mostly “A”: You would really hit it off with <a href="https://twitter.com/SteveCarell" style="color: #5b8bd3; text-decoration: none;">Steve Carell</a>. Despite his short time on Twitter, his tweets are engaging and funny and definitely a nice sight to see in your newsfeed.</div>
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<a href="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.45.47-PM.png" style="color: #5b8bd3; text-decoration: none;"><img alt="social media celebrities" class="size-full wp-image-348 aligncenter" height="256" src="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.45.47-PM.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="522" /></a></div>
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If you answered mostly “B”: If engagement is what you’re looking for, <a href="https://twitter.com/realDonaldTrump" style="color: #5b8bd3; text-decoration: none;">Donald Trump </a>sure knows how to do it. He isn’t afraid to hit those controversial topics and get the crowds talking. You may be in for a rocky relationship, but he sure will keep your engagement metrics high!</div>
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<a href="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.56.09-PM.png" style="color: #5b8bd3; text-decoration: none;"><img alt="Screen shot 2013-08-26 at 7.56.09 PM" class="size-full wp-image-352 aligncenter" height="251" src="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.56.09-PM.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="510" /></a></div>
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If you answered mostly “C”: I’ve gotta give this former <a href="https://twitter.com/VANIMAL_49" style="color: #5b8bd3; text-decoration: none;">Phillies pitcher</a> some love. He does an awesome job at engaging with his fans and answering a ton of questions sent his way. Love seeing the time he spends with his fans. Definitely a great communicator. A keeper for sure!</div>
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<a href="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.49.50-PM.png" style="color: #5b8bd3; text-decoration: none;"><img alt="Screen shot 2013-08-26 at 7.49.50 PM" class="size-full wp-image-351 aligncenter" height="255" src="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.49.50-PM.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="515" /></a></div>
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If you answered mostly “D”: Grab the final rose and give it to <a href="https://twitter.com/SeanLowe09" style="color: #5b8bd3; text-decoration: none;">Sean</a>. He would ask followers to tweet him pics during his show, and he’d choose one and call that person on the pholne. Talk about taking an online experience offline! I’m sure he’s made the day of more than one lucky bachelorette. Too bad my pic never won…no joke on that one. Still bummed.</div>
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<a href="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.35.32-PM.png" style="color: #5b8bd3; text-decoration: none;"><img alt="Screen shot 2013-08-26 at 7.35.32 PM" class="size-full wp-image-350 aligncenter" height="261" src="http://www.cmrecharge.com/wp-content/uploads/2013/08/Screen-shot-2013-08-26-at-7.35.32-PM.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="521" /></a></div>
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Clearly this scientifically accurate test was all in good fun, but there is something you can take away from this. No matter who your celebrity soulmate is, all of these celebrities have interesting social media tactics that can spark creativity for your brand’s content and social engagement. Get inspiration from all sorts of places!</div>
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If you're looking to spark even more creativity, learn from some of the best minds in social media, and connect with other community managers, sign up to attend <a href="http://cmrecharge.com/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Community Manager Recharge</a>!</div>
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<li class="feedapi_original" style="display: inline; list-style-type: none; padding: 0px 0.5em;"><a href="http://www.cmrecharge.com/your-celebrity-social-media-soulmate/" style="color: #5b8bd3; text-decoration: none;">Original article</a></li>
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.5px;"><span style="color: red;">Keywords: </span><span style="color: #444444;">Community Management, Community, Social Media</span></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-51303942409675579212013-08-31T02:08:00.003-07:002013-08-31T02:08:49.960-07:00How to Woo Outlets Looking for Bloggers<div dir="rtl" style="text-align: right;" trbidi="on">
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<div class="western" dir="ltr" style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19.5px; margin-bottom: 15px; text-align: left;">
<img alt="Image" class="imgp_img" height="300" src="http://socialmediatoday.com/sites/socialmediatoday.com/files/imagepicker/246411/blogger_2.jpg" style="border: none; float: right; height: auto !important; margin: 12px; max-width: 586px;" width="300" />I've written a few articles for Social Media Today on guest blogging, the most recent being<span style="color: navy;"><span style="text-decoration: underline;"><a class="western" href="http://socialmediatoday.com/deborah-sweeney/1507441/what-ask-guest-poster-your-business-blog" style="color: #5b8bd3; text-decoration: none;">what to ask from potential guest bloggers</a></span></span>. And, since writing a little bit on guest posting, I've been asked what writers looking to contribute to other blogs can do make themselves stand out, even if they've just started looking to guest post. Some sites have a bad case of 'experience needed' syndrome, where they only want writers with a portfolio stacked with contributions to big-name sites, effectively scaring away entry-level bloggers. Writers with a stack of guest posts under their belts don't need advice on wooing potential blogging partners, but if you are a writer just starting to make a name for yourself, or a business owner trying to increase the exposure for your brand, how do you make enough of an impression to get blogs and other outlets to actually want your contributions?</div>
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<strong>Gussy Up Your Personal/Business Blog</strong></div>
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Your personal blog will never reject your posts. Because of this, there may be some less-than-professionally written articles floating around it. When looking at potential blogging partners, I always read through either their personal blog, or the blog run by their business. Doing so gives me a good idea of how well they write, and what their areas of expertise are. If a blog I'm looking at is full of scattered, irrelevant content, or if it looks like a giant, multi-page résumé, I usually send a 'thank you but no thank you' email back. If your blog is one of the only outlets you write for, take some time to clean it up. Delete any posts that sound like advertisements, or are no longer good examples of how well you write. You can then pitch your best posts and not have to worry about anyone stumbling on crummy content you never got around to fixing.</div>
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<strong>Look for Content Holes</strong></div>
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You are, most likely, trying to pitch yourself as an expert in a particular field, and are looking at outlets that cover that field. So if you are, let's say, a 'marketing expert,' you'll probably be pitching yourself to blogs like HubSpot, Unbounce, or SocialMediaToday. Before you reach out, go through some of their posts and, if they’re missing areas you find critical to discuss more about, pitch a few topics related to that area. Chances are they know what categories are a little light, and if you present yourself as willing to contribute specifically to that area, your pitch is much more likely to get picked up than if you just sent a standard, blanket inquiry.</div>
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<strong>Remember This Process is a Numbers Game</strong></div>
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Your first pitch, no matter how well crafted it is, will probably not get picked up. Nor will your second, or third, or fourth, or even fifth. Blogs, especially the more well-known ones, get a lot of guest post inquiries. Don't worry – there are plenty blogs out there that you can pitch to and get a couple of yes’s from. The more you contribute to other blogs, the stronger your portfolio, and the more likely other outlets will want you to write for them. Just keep at it and, whatever you do, don't stop writing, even if those posts are only going into your personal blog.</div>
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Putting yourself out there as a guest writer can be nerve-wracking, and it will be filled with more rejection than you’d initially expect it to. If you are just starting out, don't be surprised when your first choice at Forbes passes over your pitch. There are plenty of smaller blogs and outlets that will be happy to feature you. Don't brush them off just because they don't have tons of traffic – every guest post you write, no matter who publishes it, will expose you to new readers and, ultimately, new outlets. Just be courteous, appreciate where you do end up, and keep on writing.</div>
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<em>image: <a href="http://image.shutterstock.com/display_pic_with_logo/615877/104344937/stock-vector-blogger-young-man-with-laptop-and-donut-with-tea-vector-illustration-104344937.jpg" style="color: #5b8bd3; text-decoration: none;" target="_blank">blogger/shutterstock</a></em></div>
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.5px;"><span style="color: red;">Keywords:</span><span style="color: #444444;"> Content, Blogging, Opinion</span></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-51890742327144397052013-08-31T02:06:00.003-07:002013-08-31T02:07:41.001-07:0050+ Free WordPress Themes<div dir="rtl" style="text-align: right;" trbidi="on">
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It can take a lot of time to find a nice-looking free WordPress theme, but what if we give you some of the best all in one place? Here are over 50 such WordPress themes, which are nice, full of helpful features and - best of all - free. </div>
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<a href="http://www.wpzoom.com/themes/bonpress/" style="color: #5b8bd3; text-decoration: none;" target="_blank">BonPress</a> - <a href="http://demo.wpzoom.com/?theme=bonpress" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.wpzoom.com/download/bonpress.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<img alt="best wordpress themes" class="aligncenter size-full wp-image-2230" height="360" src="http://justwp.org/media/2013/08/Bonpress.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="475" /></div>
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<a href="http://stuffandnonsense.co.uk/projects/320andup/" style="color: #5b8bd3; text-decoration: none;" target="_blank">320 and Up</a> - <a href="http://stuffandnonsense.co.uk/projects/320andup/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="https://github.com/malarkey/320andup/zipball/master" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<img alt="Free wordpress themes" class="aligncenter size-full wp-image-2224" height="341" src="http://justwp.org/media/2013/08/320-and-Up1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="500" /></div>
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BizCard WordPress Theme – <a href="http://smthemes.com/bizcard/?i=anders" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
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<img alt="wordpress theme resource" class="aligncenter size-full wp-image-2050" height="499" src="http://justwp.org/media/2013/08/BizCard.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="499" /></div>
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<a href="http://themestate.com/respo-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Respo</a> - <a href="http://themestate.com/go/respo/demo" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://themestate.com/go/respo" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<img alt="wordpress blogging" class="aligncenter size-full wp-image-2247" height="511" src="http://justwp.org/media/2013/08/Respo.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="420" /></div>
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<a href="http://www.wpzoom.com/themes/meeta/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Meeta</a> - <a href="http://demo.wpzoom.com/?theme=meeta" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.wpzoom.com/download/meeta.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<img alt="Meeta" class="aligncenter size-full wp-image-2243" height="360" src="http://justwp.org/media/2013/08/Meeta.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="475" /></div>
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<a href="http://premium.wpmudev.org/project/simplemarket/" style="color: #5b8bd3; text-decoration: none;" target="_blank">SimpleMarket</a> - <a href="http://wp-ecommerce.org/store1/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://premium.wpmudev.org/project/simplemarket/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Simple Market" class="aligncenter size-full wp-image-2251" height="587" src="http://justwp.org/media/2013/08/Simple-Market.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="684" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://devpress.com/themes/fanwood/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Fanwood</a> - <a href="http://devpress.com/demo/fanwood/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://devpress.com/downloads/fanwood-0.1.6.7.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px; text-align: center;">
<img alt="Fanwood" class="aligncenter wp-image-2237" height="503" src="http://justwp.org/media/2013/08/Fanwood1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="672" /></div>
<h2 style="margin: 0px 0px 6px;">
Sitefine – <a href="http://newwpthemes.com/sitefine-free-wordpress-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Sitefine" class="aligncenter size-full wp-image-2097" height="502" src="http://justwp.org/media/2013/08/Sitefine.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Concept – <a href="http://smthemes.com/concept/?i=anders" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Concept" class="aligncenter size-full wp-image-2058" height="499" src="http://justwp.org/media/2013/08/Concept.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="499" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://wpcharity.com/2011/08/17/free-wordpress-child-theme-for-twenty-eleven-paper/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Paper</a> - <a href="http://demo.wpcharity.com/paper/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wpcharity.com/2011/08/17/free-wordpress-child-theme-for-twenty-eleven-paper/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Paper" class="aligncenter size-full wp-image-2246" height="449" src="http://justwp.org/media/2013/08/Paper1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="600" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.elmastudio.de/wordpress-themes/yoko/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Yoko</a> - <a href="http://yoko.elmastudio.de/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/yoko.1.0.5.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Yoko" class="aligncenter size-full wp-image-2257" height="350" src="http://justwp.org/media/2013/08/Yoko.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="475" /></div>
<h2 style="margin: 0px 0px 6px;">
Allmed – <a href="http://wordpress.org/themes/allmed" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Allmed" class="aligncenter size-full wp-image-2047" height="502" src="http://justwp.org/media/2013/08/Allmed.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://cyberchimps.com/response/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Response</a> - <a href="http://wp-themes.com/response?TB_iframe=true&width=905&height=576" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/response.1.1.8.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px; text-align: center;">
<img alt="Response" class="aligncenter wp-image-2248" height="386" src="http://justwp.org/media/2013/08/Response1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="615" /></div>
<h2 style="margin: 0px 0px 6px;">
Cave – <a href="http://wordpress.org/themes/cave" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Cave" class="aligncenter size-full wp-image-2056" height="502" src="http://justwp.org/media/2013/08/Cave.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Able – <a href="http://wordpress.org/themes/able" style="color: #5b8bd3; text-decoration: none;">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Able" class="aligncenter size-full wp-image-2043" height="502" src="http://justwp.org/media/2013/08/Able.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://constellationtheme.com/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Constellation</a> - <a href="http://constellationtheme.com/demo" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://constellationtheme.com/demo/wp-content/plugins/download-monitor/download.php?id=constellation1.1.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Constellation" class="aligncenter size-full wp-image-2233" height="526" src="http://justwp.org/media/2013/08/Constellation1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="720" /></div>
<h2 style="margin: 0px 0px 6px;">
Lovebirds – <a href="http://theme.wordpress.com/themes/lovebirds/" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Lovebirds" class="aligncenter size-full wp-image-2080" height="502" src="http://justwp.org/media/2013/08/Lovebirds.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Easy – <a href="http://wordpress.org/themes/easy" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Easy" class="aligncenter size-full wp-image-2064" height="502" src="http://justwp.org/media/2013/08/Easy.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.elmastudio.de/wordpress/themes/ari-wordpress-theme/#ari-english" style="color: #5b8bd3; text-decoration: none;" target="_blank">Ari</a> - <a href="http://ari.elmastudio.de/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/ari.1.1.2.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Ari" class="aligncenter size-full wp-image-2227" height="344" src="http://justwp.org/media/2013/08/Ari.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="610" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.presscoders.com/designfolio/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Designfolio</a> - <a href="http://www.presscoders.com/demos/demo/designfolio.php" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.presscoders.com/designfolio-free-download/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Design Folio" class="aligncenter size-full wp-image-2235" height="272" src="http://justwp.org/media/2013/08/Design-Folio.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="550" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.dessign.net/simple-grid-theme-responsive/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Simple Grid</a> - <a href="http://www.dessign.net/simplegridtheme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.dessign.net/zipthemes/simplegridtheme.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Simple Grid" class="aligncenter size-full wp-image-2250" height="808" src="http://justwp.org/media/2013/08/Simple-Grid1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="669" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.dessign.net/unique-theme-responsive/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Unique</a> - <a href="http://www.dessign.net/uniquetheme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.dessign.net/zipthemes/uniquethemeresponsive.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Unique" class="aligncenter size-full wp-image-2255" height="1120" src="http://justwp.org/media/2013/08/Unique1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="669" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.eleventhemes.com/gridly-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Gridly</a> - <a href="http://www.eleventhemes.com/gridly/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.eleventhemes.com/thank-you/?file=1" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Gridly" class="aligncenter size-full wp-image-2239" height="775" src="http://justwp.org/media/2013/08/Gridly.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="675" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://colorlabsproject.com/themes/tumblepress/" style="color: #5b8bd3; text-decoration: none;" target="_blank">TumblePress</a> - <a href="http://demo.colorlabsproject.com/?theme=tumblepress" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://colorlabsproject.com/member/signup/index/c/dvn7yI5vR?id_product=9073" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="TumblePress" class="aligncenter size-full wp-image-2254" height="268" src="http://justwp.org/media/2013/08/TumblePress1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="440" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.dessign.net/grid-theme-responsive/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Grid</a> - <a href="http://www.dessign.net/gridthemeresponsive/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.dessign.net/zipthemes/gridthemeresponsive.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Grid" class="aligncenter size-full wp-image-2238" height="808" src="http://justwp.org/media/2013/08/Grid1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="669" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://cyberchimps.com/eclipse/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Eclipse</a> - <a href="http://wp-themes.com/eclipse?TB_iframe=true&width=905&height=603" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/eclipse.1.0.7.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Eclipse" class="aligncenter size-full wp-image-2236" height="390" src="http://justwp.org/media/2013/08/Eclipse1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="585" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://cyberchimps.com/ifeature-free/" style="color: #5b8bd3; text-decoration: none;" target="_blank">iFeature 4</a> - <a href="http://wp-themes.com/ifeature?TB_iframe=true&width=905&height=603" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/ifeature.4.5.8.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="iFeature4" class="aligncenter size-full wp-image-2240" height="350" src="http://justwp.org/media/2013/08/iFeature4.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="580" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://themeid.com/responsive-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Responsive</a> - <a href="http://themeid.com/demo/responsive" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/responsive" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Responsive" class="aligncenter size-full wp-image-2249" height="450" src="http://justwp.org/media/2013/08/Responsive.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="600" /></div>
<h2 style="margin: 0px 0px 6px;">
Lenio – <a href="http://newwpthemes.com/lenio-free-wordpress-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Lenio" class="aligncenter size-full wp-image-2077" height="502" src="http://justwp.org/media/2013/08/Lenio.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Silver Spot – <a href="http://wordpress.org/themes/silver-spot" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Silver Spot" class="aligncenter size-full wp-image-2094" height="502" src="http://justwp.org/media/2013/08/Silver-Spot.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Luxero – <a href="http://smthemes.com/luxero/?i=anders" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Luxero" class="aligncenter size-full wp-image-2082" height="499" src="http://justwp.org/media/2013/08/Luxero.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="499" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="https://github.com/simplethemes/skeleton_wp" style="color: #5b8bd3; text-decoration: none;" target="_blank">Skeleton</a> - <a href="http://demos.simplethemes.com/skeleton/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="https://github.com/simplethemes/skeleton_wp/zipball/master" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px; text-align: center;">
<img alt="Skeleton" class="aligncenter wp-image-2252" height="524" src="http://justwp.org/media/2013/08/Skeleton.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="690" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://themble.com/bones/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Bones</a> - <a href="http://themble.com/bones" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="https://github.com/eddiemachado/bones/zipball/master" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Bones" class="aligncenter size-full wp-image-2229" height="400" src="http://justwp.org/media/2013/08/Bones1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="660" /></div>
<h2 style="margin: 0px 0px 6px;">
Finie – <a href="http://newwpthemes.com/finie-free-wordpress-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Finie" class="aligncenter size-full wp-image-2070" height="502" src="http://justwp.org/media/2013/08/Finie.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.web2feel.com/yasmin/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Yasmin</a> - <a href="http://demo.fabthemes.com/yasmin/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.web2feel.com/downloads/Yasmin.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Bones" class="aligncenter size-full wp-image-2229" height="400" src="http://justwp.org/media/2013/08/Bones1.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="660" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://themify.me/themes/itheme2" style="color: #5b8bd3; text-decoration: none;" target="_blank">iTheme2</a> - <a href="http://themify.me/demo/#theme=itheme2" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://themify.me/download/3/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="iTheme2" class="aligncenter size-full wp-image-2241" height="547" src="http://justwp.org/media/2013/08/iTheme21.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="472" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://www.wpexplorer.com/adapt-free-responsive-wordpress-theme" style="color: #5b8bd3; text-decoration: none;" target="_blank">Adapt</a> - <a href="http://wpexplorer.me/demo.php?theme=adapt" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.wpexplorer.com/adapt-free-responsive-wordpress-theme" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px; text-align: center;">
<img alt="Adapt" class="aligncenter wp-image-2226" height="671" src="http://justwp.org/media/2013/08/Adapt.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="671" /></div>
<h2 style="margin: 0px 0px 6px;">
Customizr – <a href="http://www.themesandco.com/customizr/" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Customizr" class="aligncenter size-full wp-image-2060" height="502" src="http://justwp.org/media/2013/08/Customizr.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Façade – <a href="http://wordpress.org/themes/facade" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Facade" class="aligncenter size-full wp-image-2068" height="502" src="http://justwp.org/media/2013/08/Facade.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
Encounters Lite – <a href="http://wordpress.org/themes/encounters-lite" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Encounters Lite" class="aligncenter size-full wp-image-2067" height="502" src="http://justwp.org/media/2013/08/Encounters-Lite.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
<a href="http://wplook.com/dailypost" style="color: #5b8bd3; text-decoration: none;" target="_blank">DailyPost PRO</a> - <a href="http://demo.wplook.com/?themename=dailypostpro" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/dailypost.1.0.5.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
<div style="margin-bottom: 15px;">
<img alt="DailyPost" class="aligncenter size-full wp-image-2234" height="390" src="http://justwp.org/media/2013/08/DailyPost.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="585" /></div>
<h2 style="margin: 0px 0px 6px;">
<span style="font-size: 1.5em;">Mog – </span><a href="http://wordpress.org/themes/mog" style="color: #5b8bd3; font-size: 1.5em; text-decoration: none;" target="_blank">More Info</a></h2>
<div style="margin-bottom: 15px;">
<img alt="Mog" class="aligncenter size-full wp-image-2086" height="502" src="http://justwp.org/media/2013/08/Mog.jpg" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="502" /></div>
<h2 style="margin: 0px 0px 6px;">
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<span style="font-size: 1.5em;">GreMedicine WP Theme – </span><a href="http://smthemes.com/gremedicine/?i=anders" style="color: #5b8bd3; font-size: 1.5em; text-decoration: none;" target="_blank">More Info</a></h2>
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Metropolis – <a href="http://www.rockettheme.com/wordpress-themes/metropolis" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
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<a href="http://www.web2feel.com/orion/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Orion</a> - <a href="http://jinsonathemes.com/fabs/?themedemo=Orion" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://www.web2feel.com/downloads/Orion.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<a href="http://themehybrid.com/themes/ascetica" style="color: #5b8bd3; text-decoration: none;" target="_blank">Ascetica</a> - <a href="http://demo.alienwp.com/ascetica/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/ascetica.0.1.8.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<a href="http://codiumextend.code-2-reduction.fr/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Codium Extend</a> - <a href="http://www.code-2-reduction.fr/codiumextendpreview/" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/codium-extend" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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Spotter – <a href="http://newwpthemes.com/spotter-free-wordpress-theme/" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
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Emphaino – <a href="http://wordpress.org/themes/emphaino" style="color: #5b8bd3; text-decoration: none;" target="_blank">More Info</a></h2>
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<a href="http://wordpress.org/extend/themes/neuro" style="color: #5b8bd3; text-decoration: none;" target="_blank">Neuro</a> - <a href="http://wp-themes.com/neuro?TB_iframe=true&width=905&height=576" style="color: #5b8bd3; text-decoration: none;" target="_blank">Demo</a> | <a href="http://wordpress.org/extend/themes/download/neuro.2.0.7.zip" style="color: #5b8bd3; text-decoration: none;" target="_blank">Download</a></h2>
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.5px;"><span style="color: red;">Keywords:</span><span style="color: #444444;"> Blogging, wordpress, wordpress themes</span></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-25582566633737386472013-08-31T02:02:00.003-07:002013-08-31T02:02:42.328-07:00The Social Caped Crusade Against Ben Affleck<div dir="rtl" style="text-align: right;" trbidi="on">
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<span style="font-size: x-small;"><img alt="Image" class="imgp_img" height="100" src="http://socialmediatoday.com/sites/socialmediatoday.com/files/imagepicker/246411/screen_shot_2013-08-23_at_4.33.17_pm.png" style="border: none; float: right; height: auto !important; margin: 12px; max-width: 586px;" width="170" />This past Thursday night, it was announced that Ben Affleck would be starring as Bruce Wayne. Even though 2015 is still quite some time away, it didn’t stop the masses from responding in a multitude of fashions. While one might find a few superhero fans that couldn’t care less, the vocal majority cried foul, even to the point when<a href="http://www.usatoday.com/story/life/2013/08/23/twitter-trend-betterbatmanthanbenaffleck-ideas/2690929/" style="color: #5b8bd3; text-decoration: none;">#BetterBatmanThanBenAffleck</a> was trending.</span></div>
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<span style="font-size: x-small;">The argument can be made that this hashtag is nothing short of a joke, seeing as how Tweets were made declaring Sheldon Cooper from “The Big Bang Theory” as a better alternative. As humorous as this is, it’s clear that the general consensus is Affleck isn’t the ideal choice to play Batman. His track record is not exactly spotless as far as comic book films are concerned; the only notable movie under Affleck’s belt, “Daredevil,” played a role in him earning the <a href="http://www.people.com/people/article/0,,627868,00.html" style="color: #5b8bd3; text-decoration: none;">Golden Raspberry Award</a> for Worst Actor in 2004, topping Justin Guarani in “From Justin to Kelly” and Mike Myers in “The Cat in the Hat.”</span></div>
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<span style="font-size: x-small;">Even though Affleck’s track record could be improved, he has a string of <a href="http://www.nytimes.com/2010/09/17/movies/17town.html?pagewanted=all&_r=0" style="color: #5b8bd3; text-decoration: none;">talented performances</a> to boast about. “The Town,” for example, was released in 2010 and not only did Affleck star in it but he also directed and co-wrote the film. It’s understandable where passionate Batman fans are coming from, especially when Christian Bale has donned the cowl respectably between 2005 and 2012. However, instead of accepting potential change, it would appear that the public immediately doubted the potential of Affleck as a comic book character brought to the silver screen.</span></div>
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<span style="font-size: x-small;">The period between 2005 and 2012, when Christopher Nolan was at the helm of the Batman films, showed that everyone was initially optimistic about Heath Ledger portraying the Joker in “The Dark Knight.” In fact, it was thought that “10 Things I Hate About You” and “A Knight’s Tale,” amongst other movies he’s been featured in, all but solidified him as an attractive actor who couldn’t portray arguably the most important Batman villain. Once Nolan’s second Batman film reached theaters, skeptics and critics alike were silenced. The fact that Ledger could not only act as the Joker but make the role his own brings hope to the idea that Affleck can do the same under the black armor.</span><span style="font-size: x-small;"> </span></div>
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<span style="font-size: x-small;">As any <a href="http://fishbat.com/" style="color: #5b8bd3; text-decoration: none;">online marketing firm</a> can predict, judging by the initial reactions of Affleck’s reveal as the next Batman, criticisms are going to remain until the film is released in 2015. It’s stunning to see just how tremendous of an outcry there was in response to the news and one has to wonder if this is going to change even after the movie hits theaters. The aforementioned case of Ledger was, in the eyes of many, lightning being caught in a bottle by an actor exceeding expectations and then some.</span></div>
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<span style="font-size: x-small;">Will Affleck prove to be the next bolt secured?</span></div>
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.5px;"><span style="color: red;">Keywords:</span><span style="color: #444444;"> Twitter, Blogging, Social Media, batman, sentiment analysis</span></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-957601070824301197.post-21794592792639088052013-08-31T02:01:00.000-07:002013-08-31T02:01:39.374-07:00The Blogconomy: Blogging Stats [INFOGRAPHIC]<div dir="rtl" style="text-align: right;" trbidi="on">
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It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. For example, 61% of US consumers have made a purchase based on a blog post. Not bad! See below for more. Thanks to <a href="http://ignitespot.com/" style="color: #5b8bd3; text-decoration: none;" target="_blank">ignitespot</a> for pulling this together.</div>
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<a href="http://ignitespot.com/" style="color: #5b8bd3;"><img alt="The-blogconomy-infographic-640x5604" class="aligncenter size-full wp-image-2461" height="5604" src="http://www.velocitydigital.co.uk/wp-content/uploads/2013/08/The-blogconomy-infographic-640x5604.png" style="border: none; display: block; height: auto !important; margin: 12px; max-width: 586px;" width="640" /></a></div>
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.5px;"><span style="color: red;">Keywords: </span><span style="color: #444444;">Social Media Marketing, Blogging, Infographics, Social Customer, Social Media</span></span></span></div>
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Unknownnoreply@blogger.com0